Brand Tone

Friendly, Accessible, Trendy, encouraging, appreciative, and bilingual (Spanglish).

Brand Values

• •Quality and Durability
• •Accessibility
• •Community and Local Support
• •Female Empowerment
• •Customer Service

Best Practices

• •Maintain the Bilingual Voice: Continue using a natural mix of Spanish and English ("Spanglish") on social media to maintain authenticity and connection with the Puerto Rican audience, while keeping website copy primarily in English or offering a clear language toggle for broader US reach.
• •Emphasize Core Values: Consistently weave keywords related to your values into the copy, such as "stainless steel," "calidad," "apoya lo local," "small business," and "hecho para durar" (made to last).
• •Use a Consistent Call to Action (CTA): Whether it's "Shop Now," "Descubre la colección," or "Link in bio," use clear and direct CTAs that guide the user. Keep the tone friendly, e.g., "Consigue el tuyo" (Get yours).
• •Engage with Your Community: Continue asking questions, creating polls, and encouraging user-generated content. When featuring customer photos, use appreciative and community-focused language like "¡Nos encanta ver cómo brillan!" (We love to see how you shine!).
• •Keep it Positive and Empowering: The copy should always be uplifting. Use words like "fabulous," "shine," "elevate," "unique," and "confident" to reinforce the brand's mission of making customers feel good.

Social Perception

The public perception of Steel Fabulous is highly positive. It is seen as a reliable source for high-quality, fashionable, and affordable jewelry. Customers express strong satisfaction with both the products and the service, often highlighting "excellent service" and "great kindness." The brand is perceived as a beloved local business that customers are proud to support, confirmed by active and positive social media engagement.

Copy Examples

• •Hello, layers! ✨ Obsesionadas es poco con nuestra nueva cadena ‘Sol y Sombra’. Hecha para durar en stainless steel y para que brilles más que el sol del Caribe. ¡Consíguela ahora! Link in bio. #SteelFabulous #JoyeriaPR #StainlessSteel #ApoyaLoLocal
• •¡Tu look fabuloso te espera! ✨ Dale ese toque final a tu outfit con nuestras piezas de stainless steel. Por tiempo limitado, disfruta de un 20% de descuento en toda la colección de sortijas. Calidad que dura, estilo que enamora. ¡Compra ahora! #SteelFabDeluxe #OOTD #JoyeriaAceroInoxidable
• •Your Everyday Fabulous. Discover timeless stainless steel jewelry designed to complement your unique style. Durable, chic, and always perfect. Shop the collection.
• •Stack 'em up! 🔥 ¿Cuál es tu combo favorito? ¿Team Gold o Team Silver? ¡Vota en el poll! 👇 #RingStack #StainlessSteelJewelry #SmallBusinessLove
• •¡Gracias por ser parte de nuestra familia! Sabemos que te encanta la calidad y el estilo, por eso queremos consentirte. Usa el código GRACIAS15 en tu próxima compra y obtén un 15% de descuento. Porque mereces brillar siempre. ✨ Con cariño, El Team Steel Fabulous.