Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Customer-Centric and Supportive, Modern and Creative, Proud and Connected (to Pittsburgh)

Brand Values

• •Customer Satisfaction
• •Quality Craftsmanship
• •Personalization and Creativity
• •Passion and Dedication
• •Community and Connection
• •Accessibility and Transparency

Best Practices

• •Stay Personal and Approachable: Use names (Melissa and Michael) where appropriate, write in a conversational style, and don't be afraid to show the human side of the brand. Testimonials emphasize this as a key differentiator.
• •Inject Enthusiasm and Positivity: Use vibrant language, positive affirmations, and emojis (where platform-appropriate) to reflect the passion for neon art and customer happiness.
• •Emphasize Customization and Collaboration: Highlight the co-creative process with customers, reinforcing that their vision is central to the design. Phrases like "Let's create together" or "Your idea, our expertise" work well.
• •Highlight Quality and Care: Subtly weave in the handmade aspect, durability, and the care that goes into each sign, reinforcing the value beyond just aesthetics.
• •Maintain a Strong Connection to Roots (when relevant): For Pittsburgh-centric communications or when speaking about the brand's origins, lean into the "Steel City" pride and the story of the founders. This adds authenticity.

Social Perception

Customers and the public generally perceive Steel City Neon very positively. Highly Praised Customer Service, Quality Products, Trustworthy, Creative and Unique, Strong Local Connection (Pittsburgh)

Copy Examples

• •Headline: Light Up Your Love Story. ✨ Body: Getting married? Let's create a stunning custom neon sign that’s as unique as your big day. From your new shared name to a special quote, we'll help you design a glowing keepsake you'll cherish long after the 'I do's. Get in touch with Melissa & Michael – we love bringing bright ideas to life! #SteelCityNeon #WeddingNeon #CustomLove
• •Headline: Your Vision, Our Neon. 💡 Body: Got a brilliant idea for a neon sign? Whether it's for your business, your home, or a one-of-a-kind gift, we're here to make it happen! Our handmade LED signs are built with passion, right down to the last glow. Let's chat about your design – creating your dream sign is easier than you think! #CustomNeonSign #SteelCityVibes #HandmadeGlow
• •Headline: Pittsburgh Proud, Neon Bright! 🖤💛 Body: Show your Steel City spirit with a custom neon sign from our exclusive Pittsburgh Collection, or let us design something totally unique for yinz! We’re Melissa and Michael, Pittsburgh natives at heart, and we’re passionate about lighting up our city. Bring a piece of home to your space! #PittsburghNeon #YinzerMade #SteelCityLove
• •Headline: Small Business, Big Glow-Up! ✨ Body: Make your brand unforgettable with a custom LED neon sign. At Steel City Neon, we help businesses like yours shine brighter. From your logo to a catchy tagline, our durable, energy-efficient signs are designed to wow. Plus, you'll be working with a small team that truly cares about your success. Let's illuminate your brand! #BusinessNeon #LogoSign #SupportSmall
• •Headline: More Than Just a Sign, It's a Steel City Welcome. 😊 Body: When you order from Steel City Neon, you’re not just getting a sign; you’re getting a piece of art crafted with care and top-notch service from folks who love what they do (even with our day jobs!). We're here for all your questions and can't wait to create something special for you. Experience the Steel City Neon difference! #CustomerLove #NeonArt #BrightIdeas