Brand Tone

Professional, reliable, customer-focused, experienced, knowledgeable, confident, friendly, approachable, community-oriented, engaging, modern, playful, fun.

Brand Values

• •Customer First
• •Quality
• •Reliability & Service
• •Family & Community
• •Adaptability & Innovation
• •Partnership

Best Practices

• •Understand Your Audience Segment: Tailor the tone slightly depending on whether you're addressing B2B partners (more professional, benefit-driven) or end-consumers via social media for specific brands (more engaging, lifestyle-oriented). However, the core values of reliability and quality should underpin all communications.
• •Emphasize "Customer First": This is a stated core value and should be reflected in the helpfulness, responsiveness, and problem-solving nature of the copy. Use language that shows you understand and anticipate customer needs.
• •Balance Experience with Modernity: Highlight the 40+ years of experience as a sign of stability and expertise, but also showcase innovation through new products and adaptability to market trends. Avoid sounding outdated; instead, project wisdom and forward-thinking.
• •Maintain a Professional yet Approachable Demeanor: Especially in B2B communications, the tone should be knowledgeable and efficient, but also friendly and indicative of a strong partnership. Avoid overly casual slang in corporate communications, but allow for more relaxed language on consumer-facing social media.
• •Be Authentic and Transparent: The family-owned nature and community ties are strengths. In times of challenge (like product recalls or market shifts), clear, honest communication is crucial, as demonstrated in their recall notices. This builds trust, even when the news isn't positive.

Social Perception

B2B Customers (for distribution): Highly positive. They are seen as reliable, having great service, knowledgeable staff, and a wide range of products at good prices. The "customer first" approach appears to resonate well. Consumers (of owned brands/retail): Mixed and brand-dependent.

Copy Examples

• •Headline: Your Trusted Partner in Beverage Distribution for Over 40 Years. Body: At Steel City Beverage Co., we're more than just a supplier; we're an extension of your business. With four decades of experience and a "customer first" promise, we deliver quality, variety, and reliable service you can count on. Let's grow together.
• •Social Media Post (B2B focus): Image: A bustling warehouse or a sales rep interacting positively with a client. Text: Keeping Illawarra, the South Coast, Highlands & Sydney stocked with the best! 🍻🍷 Our team is dedicated to providing top-notch service and a diverse portfolio to help your business thrive. Need a reliable beverage partner? Link in bio! #SteelCityBeverage #WholesaleExperts #CustomerFirst
• •Product Spotlight (for an owned brand like SWEET FA, on social media): Image: Bright, refreshing shot of SWEET FA sparkling water. Text: Thirsty for something new? ✨ SWEET FA Fun Sparkling Waters are here to liven up your day! Deliciously different and proudly from Steel City Beverage Co. Find your new favourite fizz! #SWEETFA #SparklingWater #SteelCityInnovates
• •Website Banner (Highlighting Service): Forged on Service, Built on Relationships. Steel City Beverage Co. – Delivering excellence to your doorstep. Explore our extensive wholesale catalogue.
• •Email Signature Snippet for Sales Reps: [Your Name] | Helping your business flow smoothly with Steel City Beverage Co. | Customer-focused solutions, quality brands.