Brand Tone

Passionate and Enthusiastic, Imaginative and Creative, Authentic and Niche-Focused, Inclusive and Community-Oriented, Slightly Rebellious and Alternative, Descriptive and Evocative

Brand Values

• •Creativity and Self-Expression
• •Authenticity
• •Quality
• •Community
• •Passion
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Embrace Steampunk Lexicon: Incorporate words and phrases that evoke the genre (e.g., "automatons," "aether," "clockwork," "neo-Victorian," "gadgetry," "chrononaut," "industrial marvels").
• •Focus on Individuality and Craftsmanship: Highlight the uniqueness of the items and the creativity they enable. Emphasize how pieces help customers build a personal "steamsona" or unique look.
• •Tell a Story: Frame products not just as items for sale, but as components of a larger narrative, adventure, or imaginative world. Connect with the lore and inspiration behind steampunk (Jules Verne, H.G. Wells, Victorian era).
• •Maintain an Enthusiastic & Passionate Voice: Let the genuine love for the steampunk aesthetic shine through in all communications, making it feel like it's written by a fellow enthusiast.
• •Foster Community & Interaction: Use inclusive language, ask questions, and encourage sharing to reinforce the community aspect valued by the brand and its customers.

Social Perception

Trusted Retailer, Go-To Source for Enthusiasts, Facilitator of a Lifestyle, Creative and Unique

Copy Examples

• •Headline: Forge Your Fantasia. Body: Why just dress, when you can *invent*? Steampunk Boutique equips you with the authentic gears, garments, and goggles to craft your unique narrative. Dare to be different. Live your imagination.
• •Product (e.g., Goggles): Visionary Optics Required. Body: Peer into a world of your own making with our [Goggle Name] Goggles. Hand-finished brass detailing and ocular ingenuity for the discerning chrononaut. Adventure awaits.
• •Social Media Post: More Than Cogs & Corsets. Body: Steampunk is a declaration of creativity, a nod to a future reimagined. What does steampunk mean to you? Share your vision! #SteampunkSoul #MySteampunkBoutique
• •About Us Snippet: Your Portal to Neo-Victorian Wonders. Body: At Steampunk Boutique, we're more than curators; we're devotees of a world where steam powers dreams. We meticulously source quality, authentic pieces that empower you to express your extraordinary self. Join our community of innovators.
• •Promotional Offer: Ignite Your Invention! Body: This week only, seize 15% off all new arrivals! It's the perfect time to fuel your next creation or complete that masterpiece ensemble. Don't just follow trends—build them.