Brand Tone

friendly, authentic, and passionate

Brand Values

• •Quality & Freshness
• •Authenticity & Tradition
• •Family & Community
• •Customer Satisfaction & Experience
• •Accessibility & Convenience

Best Practices

• •Always Emphasize Freshness and Quality: Consistently mention 'fresh,' 'local ingredients,' 'handmade,' 'from scratch,' and 'quality' to reinforce these core values.
• •Tell the Story (Subtly or Overtly): Weave in elements of the family heritage, passion for food, and the journey from farmers market to a wider audience. This adds authenticity and emotional connection.
• •Use Warm, Approachable Language: Keep the tone friendly, inviting, and genuine. Avoid overly corporate or generic phrasing. Use 'we' and 'our' to foster a sense of personal connection.
• •Highlight the 'Handmade' Aspect: This is a key differentiator from mass-produced alternatives. Phrases like 'hand-rolled daily,' 'crafted with care,' or 'made by hand' resonate with the brand's identity.
• •Focus on the Experience and Benefit: Go beyond just describing the product. Talk about the joy of sharing good food, the convenience of restaurant-quality dumplings at home, and the 'love' and 'care' that goes into making them.

Social Perception

Steamies Dumplings is generally perceived very positively by customers and the public as High-Quality & Delicious, Authentic & Handmade, with Friendly Service & Welcoming Atmosphere, Family-Owned Appeal, Good Value, Innovative & Growing.

Copy Examples

• •Headline: Taste the Tradition. Love in Every Bite. Body: From our Austin kitchen to yours, Steamies brings generations of authentic, hand-rolled dumpling goodness. Made with the freshest local ingredients – because you deserve nothing less. Order your batch of frozen joy today!
• •Social Media Post (Image: Close-up of steaming dumplings): Caption: Simple ingredients, extraordinary flavor. ✨ We handcraft every Steamies dumpling from scratch using locally sourced goodness, just like family. Ready to taste the difference? Link in bio for nationwide shipping! #SteamiesDumplings #Handmade #AustinEats #QualityIngredients #FamilyRecipe
• •Product Description (for a new flavor): Title: Introducing Our [New Flavor] Dumplings: A Taste of [Inspiration behind flavor]! Body: Crafted with the same love and dedication as our classics, our new [New Flavor] dumplings feature [key ingredients] sourced from local Texas farms. Each one is hand-rolled daily right here in Austin, ensuring that fresh, authentic taste Steamies is known for. Bring home the tradition, now with a new twist!
• •Email Newsletter Snippet: Subject: What's Steaming? Fresh News & Flavors from Our Kitchen! Body: Hey Dumpling Lover! Here at Steamies, we're passionate about two things: authentic, delicious dumplings and our amazing community. That's why we continue to hand-roll every dumpling using the best local ingredients. It's not just food, it's a piece of our family tradition, shared with you. Click here to see what Chef Preston is cooking up this month!
• •Ad Copy (Short & Punchy): Real Ingredients. Real Flavor. Real Dumplings. Steamies: Austin's finest, shipped to your door. Hand-rolled daily. Taste the tradition.