Brand Tone

Gentle & Caring, Natural & Pure, Simple & Uncomplicated, Artistic & Appreciative, Informative & Transparent, Ethical & Responsible

Brand Values

• •Simplicity
• •Quality
• •Efficacy
• •Natural Approach
• •Ethical Production
• •Sustainability & Responsibility
• •Art & Design
• •Customer Well-being

Best Practices

• •Emphasize Simplicity & Versatility: Consistently highlight the "one-tin, multiple uses" aspect and the "Make Skincare Simple" philosophy in product descriptions, social media posts, and ad copy. Use clear, straightforward language.
• •Showcase Natural Ingredients & Gentle Efficacy: Regularly feature the key natural ingredients (oatmeal, almond oil, essential oils) and explain their benefits. Use words like "gentle," "soothing," "nourishing," and "kind" to describe the product's effect on the skin. Reinforce its suitability for all skin types, especially sensitive skin.
• •Highlight the Unique Steam Process & Japanese Craftsmanship: Educate the audience about the benefits of the steam emulsification process (light texture, better absorption, preservation of ingredient integrity) and the artisanal, handmade quality from Japan. This adds a layer of exclusivity and care.
• •Celebrate the Art & Sustainability of the Tins: Continue to make the collectible tins a focal point of visual content. Emphasize their artistic designs and the brand's commitment to sustainability through recyclable and reusable aluminum, contrasting with plastic waste.
• •Maintain a Caring & Informative Voice: Engage with the community in a warm, helpful, and knowledgeable manner. Share skincare tips, answer questions transparently, and reinforce the ethical values of the brand (vegan, cruelty-free). Ensure the language is always approachable and reassuring.

Social Perception

Positive & Loyal Customer Base, Appreciation for Natural Formulation, Love for the Tins, Effective Multi-Tasker, Scent Subjectivity, Seen as a Cult Product, Ethical Appeal

Copy Examples

• •Headline: One Tin, Endless Calm. Your Skin's Simple Happiness. Body: Discover STEAMCREAM. Handmade in Japan with natural oatmeal and soothing lavender, our unique steam-infused cream delivers gentle, fast-absorbing hydration for your face, body, and hands. Pure, simple, effective. #Steamcream #SimpleSkincare #NaturalBeauty
• •Headline: Artful Skincare, Naturally Crafted. Body: Each STEAMCREAM tin holds more than just our signature moisturizer. It's a piece of art, filled with vegan, cruelty-free goodness. Experience the Japanese steam-powered difference. Light, nourishing, and kind to your skin and the planet. #CollectibleTins #VeganSkincare #MadeInJapan
• •Headline: Sensitive Skin? Meet Your Soothing Ritual. Body: Tired of complicated routines? STEAMCREAM offers gentle, effective care with high-quality natural ingredients like almond oil and cocoa butter. Our unique steam process creates a light emulsion perfect for even the most delicate skin. #SteamcreamSensitive #GentleCare #OatmealGoodness
• •Headline: The Original Multi-Tasker. Simplify Your Beauty. Body: Why juggle multiple creams? STEAMCREAM provides all-over hydration in one iconic tin. Handmade, vegan, and packed with nature's best for face, hands, and body. Embrace the art of simple, effective skincare. #OneCreamDoesItAll #MinimalistBeauty #SteamInfused
• •Headline: From Japan, With Love (and Steam!). Body: Our artisans in Japan craft each batch of STEAMCREAM by hand, using a traditional steam method to create a uniquely light and absorbent moisturizer. Feel the difference of quality ingredients and mindful production. #JapaneseSkincare #ArtisanMade #EthicalBeauty