Brand Tone

Artisanal & Craft-Focused, Authentic & Traditional, Passionate & Personal, Quality-Driven, Approachable & Engaging, Unique & Stylish

Brand Values

• •Craftsmanship
• •Quality
• •Authenticity
• •Individuality & Personalization
• •Heritage & Tradition
• •Customer Experience

Best Practices

• •Emphasize Craft & Tradition: Consistently use words like "handcrafted," "artisanal," "custom," "heritage," "age-old techniques," and "antique tools" to reinforce the brand's core identity.
• •Highlight Quality Materials & Durability: Mention the use of premium felts (beaver, rabbit) and the "made to last a lifetime" aspect, appealing to discerning customers.
• •Focus on Individuality & Personal Story: Frame products not just as hats, but as extensions of the owner's personality and story. Use phrases like "one-of-a-kind," "your unique style," and "reflects you."
• •Maintain an Authentic, Slightly Rustic Voice: Avoid overly corporate or slick language. Let the passion for the craft and the connection to Western culture come through. A "funky style" can be mentioned but always grounded in quality craftsmanship.
• •Show, Don't Just Tell (Visually and Textually): Use descriptive language that evokes the textures, the process, and the atmosphere of the workshop. On visual platforms, ensure imagery aligns with this artisanal, high-quality, and authentic feel. Encourage behind-the-scenes content.

Social Perception

Artisans of a Lost Art, High-Quality & Unique Products, Authentic Western Experience, Instagram Success Story, Destination Shopping, Personal & Passionate Owners

Copy Examples

• •More Than A Hat. It's Your Story, Handcrafted. At Steamboat Hatter, we don't just make hats; we build legacies. Using time-honored techniques and the finest felts, each piece is a collaboration, a wearable reflection of you. Visit our Steamboat Springs workshop and watch your story take shape.
• •Feel the West. Wear the Tradition. Crafted with hands that respect the past and eyes that see your unique style. Our custom hats are born from antique tools, premium beaver and rabbit felts, and a passion for authentic Western artistry. Built to last, designed to be yours alone.
• •The Soul of Steamboat, Stitched Into Every Fiber. From our historic workshop in Steamboat Springs, we’re keeping the art of true hattery alive. Choose a ready-to-wear masterpiece or let's design your dream hat from scratch. Durable, distinctive, and undeniably you.
• •Your Grandfather's Craftsmanship, Your Modern Style. We believe some things should never change – like the quality of a handmade hat. At Steamboat Hatter, experience the magic of age-old methods bringing uniquely personal, stylish headwear to life. Built for every adventure, a testament to enduring quality.
• •Not Just Custom Made, Custom *Inspired*. Every character deserves a signature hat. We blend your vision with our artisanal skill, resulting in a piece that’s as unique as your journey. Discover the difference of a Steamboat Hatter creation – where tradition meets your individual spirit.