Brand Tone

Professional, Technical, and Authoritative

Brand Values

• •Superior Protection & Safety
• •Innovation & Engineering
• •User-Centric Comfort
• •Durability & Reusability

Best Practices

• •Lead with the Standard: Always mention the protection rating (P3, FFP3, etc.) and the filtration percentage (99.99%) early in the copy. This is your strongest and most credible selling point.
• •Speak the Professional's Language: Use industry-specific terms like "silica dust," "weld fumes," "MDF," and "particulates." This shows you understand their work environment and risks.
• •Translate Features into Benefits: Don't just say "downward-facing exhalation valve." Say "downward-facing valve that prevents your safety glasses from fogging up." Connect every technical feature to a practical, on-the-job benefit.
• •Highlight Comfort and Compatibility: Professionals wear PPE for hours. Always stress benefits like "lightweight design for all-day use," "low breathing resistance," and "fits with your existing helmet and goggles."
• •Maintain an Authoritative, Confident Tone: Use strong, declarative statements. Avoid weak or hesitant language. Your copy should reflect the confidence that a professional needs to have in their safety equipment.

Social Perception

Largely positive, particularly within the target demographic of trade professionals. Perceived as high-quality, effective, and professional-grade, especially for its ability to prevent goggle fogging. Minor criticisms include neck clasp discomfort and perceived high cost of replacement filters.

Copy Examples

• •Stop Breathing It In. Stealth P3R Certified Masks filter 99.99% of workplace dust and fumes. The job is tough enough without fighting for breath.
• •MDF dust doesn't belong in your lungs. Our low-profile Stealth Mask fits perfectly under your visor, offering P3 protection with the lowest breathing resistance on the market. Work safer, breathe easier. Shop now.
• •Engineered for the professional, the Stealth™ Half Mask offers all-day comfort and uncompromising safety. Featuring twin HEPAC filters for 99.99% filtration and a unique anti-fog exhaust valve, you can keep your glasses clear and your focus sharp. Certified to EN140:1998. Your lungs will thank you.
• •The perfect finish requires clear vision and a steady hand. Our downward-venting exhaust means no more fogged-up goggles. Just pure focus. #StealthMask #PainterLife #TradeTools #SafetyFirst
• •Equip Your Crews with Superior, Comfortable Respiratory Protection.