Brand Tone

Friendly and Approachable, Customer-Centric, Creative and Fun, Appreciative and Sincere, Helpful and Accommodating

Brand Values

• •Quality
• •Customer Satisfaction
• •Personalization/Customization
• •Inclusivity
• •Transparency
• •Community Focus

Best Practices

• •Speak Like a Friend: Use warm, approachable language. Avoid overly formal or corporate jargon. Think of how you'd talk to a friend about a cool product you found or made.
• •Highlight "Custom" and "Personal": Continuously reinforce the unique selling proposition. Use words like "your vision," "made for you," "unique," "personalized," and "custom-crafted."
• •Show, Don't Just Tell, the Fun: Inject personality and creativity into descriptions. If a design is witty, let that shine in the copy. Use emojis appropriately to convey emotion on social media.
• •Focus on Customer Joy: Frame benefits around how the customer will feel or what they'll experience (e.g., "cozy comfort," "designs they'll adore," "wear your story"). Actively share positive customer testimonials.
• •Be Genuinely Appreciative and Inclusive: When interacting with customers (comments, reviews, emails), express sincere thanks. Ensure your language welcomes everyone and highlights features like size inclusivity where appropriate.

Social Perception

High-Quality Products, Excellent Customer Service, Unique and Likable Designs, Trustworthy Small Business, Inclusive Sizing

Copy Examples

• •Social Media Post (New Product): Your vibe, your design, your new favorite tee! ✨ Unleash your creativity with our latest custom shirt options. Soft, stylish, and all YOU. What will yours say? #STDesignsLLC #CustomMade #WearYourStory
• •Website Banner (Holiday Promotion): Gift unique this year! 🎁 From cozy custom hoodies to personalized tumblers, find the perfect present that speaks from the heart. Shop ST Designs LLC for gifts they'll adore. #PersonalizedGifts #HolidayJoy
• •Email Marketing (Customer Appreciation): Hey [Customer Name]! Just a little note to say THANK YOU for being part of the ST Designs family. We love bringing your amazing ideas to life! Got a new design brewing? We're here to create it! P.S. Check out our new arrivals!
• •Product Description (Custom Tumbler): Sip in style with a tumbler that's uniquely yours! Perfect for your morning coffee or hydrating on the go. Choose your color, add your text or design, and let us craft your new go-to drinkware. Quality that lasts, designs that inspire! #CustomTumbler #STDesignsLLC
• •Ad Copy (Targeting Teams/Businesses): Unite your team or promote your brand with custom gear that stands out! 🤝 ST Designs LLC offers quality apparel and promo items, made just for you. No minimums, endless possibilities. Let's create something awesome together! #TeamSpirit #BusinessBranding #CustomApparel