Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Community-Focused & Supportive, Approachable & Encouraging, Dedicated & Service-Oriented

Brand Values

• •Community
• •Education
• •Promotion of the Hobby
• •Quality & Excellence
• •Service
• •Passion

Best Practices

• •Embrace Enthusiasm: Use active, vibrant language that reflects the passion for giant pumpkin growing. Words like "giant," "colossal," "record-breaking," "amazing," and "thrilling" can be effective when used appropriately.
• •Educate and Empower: Position copy to be informative and helpful. Highlight the educational resources, expert advice, and the supportive community aspect of the association. Frame information as a way to empower growers to achieve their goals.
• •Foster Community Spirit: Use inclusive language ("join us," "we," "our community"). Encourage interaction and sharing, mirroring the club's community-focused values.
• •Highlight Quality and Expertise: When discussing seeds or growing techniques, confidently state their superior quality and the expertise behind them, referencing results like pumpkin weights or competition wins.
• •Maintain an Approachable Voice: While authoritative, ensure the tone remains welcoming, especially to newcomers. Avoid overly technical jargon without explanation and make it clear that growers of all levels are welcome.

Social Perception

Respected Authority, Community Hub, Dedicated & Passionate, Supportive & Educational, Event Leaders

Copy Examples

• •Headline: Ready to Grow a GIANT? Your Journey Starts Here. Body: Stop dreaming, start growing! St. Croix Growers Association offers premium seeds from record-breaking bloodlines and the expert knowledge you need to cultivate your own colossal creation. Join our community of passionate growers today! Call to Action: Get Your Seeds & Grow Big!
• •Headline: More Than Just Seeds: It's a Giant Pumpkin Community. Body: At SCGA, we're obsessed with giant pumpkins! We're a non-profit club dedicated to helping you grow the pumpkin of a lifetime. Access exclusive seeds, expert guides, and connect with fellow enthusiasts. All proceeds support our mission to promote this amazing hobby! Call to Action: Become a Member & Share the Passion!
• •Headline: Unlock a World of Giants: Seeds with NO Genetic Limits! Body: Tired of 300lb ceilings? Our Atlantic Giant seeds are sourced directly from competition-winning behemoths, some over 2000lbs! Give your patch the genetic edge it deserves. Call to Action: Shop Championship Seeds Now!
• •Headline: Stillwater Harvest Fest: Where Giants Meet! Body: Join the St. Croix Growers Association at the premier GPC-sanctioned weigh-off in the Upper Midwest! See massive pumpkins, meet the growers, and get inspired. Want to compete? We've got the resources to get you started. Call to Action: Learn More About Harvest Fest!
• •Headline: From Novice to Neighborhood Legend: We'll Help You Grow! Body: Ever wondered how they grow those enormous pumpkins? The St. Croix Growers Association provides everything from beginner-friendly seed packs and how-to guides to in-depth articles for seasoned pros. Let's grow something amazing together! Call to Action: Explore Our Grower Resources!