Brand Tone

Aspirational & Evocative, Sophisticated & Chic, Artistic & Story-driven, Calm & Serene, Personal & Curated

Brand Values

• •Global Inspiration & Wanderlust
• •Artisanal Craftsmanship & Uniqueness
• •Quality & Timelessness
• •Natural & Organic Aesthetics
• •Creating Sanctuaries
• •Storytelling

Best Practices

• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., sanctuary, curated, artisan, wanderlust, soulful, timeless, global, haven) and off-brand words (e.g., cheap, basic, ordinary, mass-produced, trendy) to guide copy creation.
• •Emphasize Storytelling: Instead of just describing products, weave narratives around their origin, craftsmanship, or the lifestyle they represent. Every piece has a journey.
• •Use Evocative and Sensory Language: Appeal to the senses and emotions. Describe how a product feels, the atmosphere it creates, or the memories it might evoke, using rich, descriptive adjectives and verbs.
• •Maintain an Aspirational yet Approachable Voice: While showcasing luxury and a dream lifestyle, ensure the tone remains inviting and inspiring, rather than alienating or overly exclusive. Focus on the feeling and experience the products bring.
• •Ensure Visual and Textual Harmony: The copywriting should always complement the visual aesthetic. If the imagery is calm, natural, and sophisticated, the language must reflect this consistently across all platforms.

Social Perception

High-End & Desirable, Stylistically Distinct, Inspirational, Quality-Focused, Australian Brand with International Flair

Copy Examples

• •Instagram Post (Image: Sun-drenched living room with St Barts pieces): Infuse your sanctuary with stories from afar. Our latest collection, born from sun-soaked travels and artisanal hands, brings the world’s soulful whispers into your home. Discover pieces that don't just furnish a room, but enrich your life. #StBartsHome #GlobalTreasures #LuxeBohemian
• •Website Banner (Homepage): St Barts: Curated for a life less ordinary. Explore handcrafted homewares, timeless fashion, and unique artifacts that transform your space into a haven of global chic and coastal calm.
• •Email Newsletter Subject: Escape the Everyday | New Arrivals from St Barts Are Here (Body Snippet): Dear [Customer Name], Let the gentle allure of distant shores and the touch of master artisans rejuvenate your living space. Our new arrivals are imbued with the spirit of adventure and the promise of serene elegance...
• •Product Description (e.g., for a unique vase): More than a vessel, this is a whisper from [Origin Country]. Hand-shaped by artisans who pour generations of skill into every curve, its unique patina tells a story of tradition and timeless beauty. Let it be the soulful centerpiece that sparks conversations and inspires wanderlust in your home.
• •Facebook Ad (Carousel showcasing diverse products): From the texture of handwoven textiles to the gleam of bespoke jewelry, St Barts invites you to embrace a life of curated elegance. Discover furniture, fashion, and art that speak to your soul’s desire for beauty and adventure. Shop the collection and create your personal paradise.