Brand Tone

Informative, Practical, Reassuring & Trustworthy

Brand Values

• •Comfort
• •Security & Confidence
• •Quality & Reliability
• •Affordability & Value

Best Practices

• •Focus on Benefits, Not Just Features: Explain *how* product features (e.g., gel technology, soft cotton core) translate into real-life benefits for the user (e.g., all-day dryness, skin protection, freedom to move).
• •Use empathetic and understanding language to address the sensitive nature of the product.
• •Highlight discreetness and confidence-boosting aspects of the product.
• •Incorporate testimonials or stories (if available) to build trust and demonstrate effectiveness.
• •Ensure claims are substantiated and accurate to maintain credibility.

Social Perception

A brand that provides reliable, comfortable, and discreet solutions for managing incontinence, empowering individuals to live confidently and with dignity.

Copy Examples

• •With StaySure's reliable absorbency and comfortable design, you regain the freedom to enjoy your daily activities with peace of mind.
• •StaySure Adult Diapers offer superior dryness, skin-friendly materials, and easy-to-use features, supporting both user comfort and caregiver convenience.
• •Our overnight adult diapers offer maximum absorbency and leak-proof barriers, ensuring you and your loved ones stay dry, comfortable, and undisturbed until morning.
• •Experience all-day dryness and comfort with StaySure's advanced gel technology.
• •StaySure diapers are designed with your comfort in mind, featuring a soft cotton core for enhanced skin protection.