Brand Tone

Aspirational & Stylish, Conscious & Responsible, Informative & Innovative, Positive & Empowering, Polished & Premium

Brand Values

• •Sustainability
• •Design Excellence
• •Quality & Durability
• •Innovation
• •Customer-Centricity (implied)
• •Responsibility

Best Practices

• •Lead with Design & Sustainability: Always intertwine the aesthetic appeal with the eco-conscious mission. These are the two primary pillars of the brand. For example, \"Beautifully designed to reduce single-use plastic.\"
• •Use Elegant & Evocative Language: Employ words that convey quality, style, and purpose (e.g., \"crafted,\" \"considered,\" \"intuitive,\" \"iconic,\" \"conscious,\" \"timeless\"). Avoid overly casual or slang terms.
• •Highlight Innovative Features with Benefits: Don't just list features like \"TwistCTRL™ Sip Cap\" or \"StayTemp™ insulation\"; explain how they enhance the user's experience and contribute to a better, more convenient, or enjoyable hydration experience.
• •Maintain a Positive & Empowering Narrative: Focus on the positive impact of choosing Stay Sixty® – for the individual (style, health, convenience) and the planet. Inspire action rather than guilt-tripping.
• •Ensure Visual & Verbal Cohesion: The clean, minimalist, and stylish tone of the copy should always align with the brand's visual identity (website, social media imagery, product design). This consistency reinforces the premium and design-led perception.

Social Perception

Positive & Admired, Eco-Conscious Choice, High Quality & Well-Designed, Trustworthy, Aspirational Lifestyle Brand

Copy Examples

• •Headline: Sip Sustainably. Live Beautifully. Body: More than just a reusable bottle. Stay Sixty® is a commitment—to iconic London design, to our planet's future, and to your daily well-being. Crafted for life, designed to inspire. #StaySixty #SustainableStyle
• •Headline: The Last Bottle You’ll Ever Need. (And The First You’ll Truly Want.) Body: Tired of a world drowning in plastic? We were too. That’s why we engineered the Stay Sixty® bottle: award-winning design, innovative TwistCTRL™ Sip Cap, and a promise to keep your drinks perfect and our oceans cleaner. Make the switch. Feel the difference.
• •Headline: Designed in London. Cherished Worldwide. Built for a Better Tomorrow. Body: Every detail of your Stay Sixty® bottle, from its minimalist aesthetic to its robust, BPA-free construction, is thoughtfully considered. Hydrate smarter, reduce waste, and carry a piece of considered design wherever you go.
• •Headline: Beyond Hydration. It’s a Movement. Body: Choosing Stay Sixty® means choosing award-winning innovation that’s as kind to the planet as it is to your senses. With our StayTemp™ insulation and effortless CarryCollar™, embrace a life of beautiful utility and conscious living. Join us in turning the tide on plastic.
• •Headline: Elevate Your Everyday. Protect Our Planet. Body: Discover the harmony of purpose and form with Stay Sixty®. Our beautifully crafted stainless steel bottles are designed to inspire a more sustainable lifestyle, one sip at a time. Experience the intuitive TwistCTRL™ cap and make a statement that matters.