Brand Tone

Sassy & Humorous, Friendly & Approachable, Confident & Empowering, Playful & Energetic, Authentic & Handmade

Brand Values

• •Self-Expression
• •Humor & Lightheartedness
• •Quality Craftsmanship
• •Customer Connection
• •Female Empowerment/Confidence
• •Authenticity

Best Practices

• •Know Your Sassy Archetype: Is your sass witty, sarcastic, playful, or boldly confident? Define the specific flavor of "sassy" for Stay Sassy Designs and stick to it. This ensures the humor lands correctly and feels authentic, rather than just random.
• •Use Relatable Humor: Connect with your audience by referencing shared experiences, everyday annoyances, pop culture moments, or the joys and chaos of life (e.g., motherhood, work). This makes the sass feel inclusive and understood.
• •Empower, Don't Offend: While "sassy" implies a bit of attitude, ensure the tone remains generally positive and empowering, avoiding negativity or alienating potential customers. The goal is to make people smile and feel good about themselves.
• •Incorporate "Sassy" Keywords & Phrases Naturally: Weave in words and phrases that align with the brand like "badass," "goddess," "slay," "zero fox given," "too glam to give a damn," etc., but ensure they fit the context and don't feel forced.
• •Keep it Conversational and Friendly: Even with the sass, maintain an approachable, friendly voice. Use contractions, ask questions, and use emojis where appropriate (especially on social media) to foster a sense of community and direct connection. The "About Us" with "Two sassy girls" is a good example of this approachable nature.

Social Perception

Positive, Fun & Relatable, Supportive of Small Business, Stylish & Trendy

Copy Examples

• •Instagram Post (New Tumbler Release): Spill the tea? Nah, we'd rather sip it from this beauty. 😉 Our new [Tumbler Name] tumbler is here to make your hydration game strong and your sass even stronger. Warning: may cause extreme confidence and an uncontrollable urge to show it off. Link in bio to snag yours! #StaySassyDesigns #SassyTumbler #NewCollection #HydrateInStyle #TooSassyForYou
• •Facebook Ad (Holiday Collection): This holiday season, ditch the basic and embrace the bold! ✨ Our Holiday Collection is packed with enough sass to make Santa blush (in a good way, promise!). From festive tees that tell it like it is, to tumblers perfect for your spiked cocoa. Shop now and sleigh your gift game! staysassydesigns.com #StaySassyHolidays #SassyChristmas #UniqueGifts #ShopSmall #HolidayHumor
• •Product Description (Sarcastic Quote T-Shirt): Pretty sure 'adulting' is just saying 'but first, coffee' on repeat. If you agree, this tee has your name written all over it (not literally, that's extra). Made from super-soft cotton that feels like a hug (because adulting is hard and you deserve it). Perfect for: surviving Mondays, coffee runs, and silently judging people. Get yours and let your shirt do the talking. #SassyNotSorry #AdultingIsHard #CoffeeLover #GraphicTee #StaySassyDesigns
• •Email Newsletter Subject Line: Hey Badass! Your Weekly Dose of Sass (and a sweet deal) is Here! 🔥
• •TikTok Video Caption (Behind-the-Scenes): Just us, making magic and probably drinking too much coffee. ✨ Watch how your favorite sassy gear gets made! What design do you want to see us create next? Drop it in the comments! 👇 #StaySassyDesigns #HandmadeWithSass #SmallBizLife #BehindTheScenes #CoffeeFueled