Brand Tone

Empathetic, Supportive, Hopeful, Optimistic, Direct, Action-Oriented, Youth-Focused, Relatable, Community-Oriented

Brand Values

• •Mental Health Advocacy & Suicide Prevention
• •Hope
• •Community & Connection
• •Purpose-Driven Commerce
• •Faith (Implied in some communications)

Best Practices

• •Always Lead with Empathy: Start from a place of understanding. Acknowledge struggles before offering hope or solutions.
• •Speak Gen Z's Language (Authentically): Use relatable language, relevant cultural references (where appropriate and natural), and be present on their preferred platforms. Avoid "trying too hard" or using slang incorrectly. The current tone is direct and sincere.
• •Reinforce the "Why": Consistently connect the products back to the mission. Every piece of apparel is a vehicle for the message and a way to fund help.
• •Balance Seriousness with Hope: While the core issue is serious, the overarching message should be one of optimism, resilience, and the possibility of positive change ("It gets better," "The world needs you").
• •Foster Community and Action: Encourage interaction, sharing of stories (if appropriate and safe), and participation in the movement (e.g., becoming an ambassador, spreading the word). Use inclusive language ("we," "us," "together").

Social Perception

Positive, Purposeful, High-Quality Products, Conversation Starter, Supportive Community, Non-Profit/Movement

Copy Examples

• •Instagram Post (Image: Young person wearing a "The World Needs You" Tee): You’re not alone in this. Your story matters, and yeah, the world genuinely needs you here. Every tee and hoodie helps us spread that message and get real help to those who need it. Wear the hope. Be the change. #StayHere #MentalHealthMatters #GenZ #YouAreNotAlone #ItsOkayToNotBeOkay
• •TikTok Video Caption (Short, impactful video with uplifting music): Feeling heavy? It’s okay. Brighter days are real. We believe in a future where every Gen Z knows their worth. Our gear? It’s a reminder. And it funds help for anyone who’s struggling. You belong here. 💖 #StayHereOrg #HopeCore #SuicidePrevention #GenZWillBeSuicideFree #MentalWellness
• •Website Product Description (For a new hoodie design): Wrap yourself in more than just comfort. This hoodie is a statement: a reminder that hope is real and help is here. Made with [mention quality material, e.g., soft, heavyweight cotton] for a fit that feels like a hug, every purchase directly supports our mission to provide free therapy and resources. You’re not just buying a hoodie, you’re fueling a movement. #StayHere #ItGetsBetter #MentalHealthSupport
• •Facebook Ad (Targeting parents/educators concerned about Gen Z mental health): Gen Z is facing a mental health crisis. But there's hope. Stay Here is a non-profit movement dedicated to providing resources, training, and a message of hope. Our apparel helps fund this vital work and starts life-changing conversations. Learn how you can support or get help: [Link to Website] #StayHereMovement #MentalHealthForGenZ #SuicidePreventionAwareness #ParentSupport
• •Email Newsletter Snippet (Announcing a new resource or ambassador program): Hey Changemaker, Ready to make a real difference? Our new [Resource/Ambassador Program Name] is here to empower you to spread hope and support mental wellness in your community. Because together, we can build a future where everyone knows they need to #StayHere. Learn more and get involved: [Link]