Brand Tone

Aspirational yet relatable, motivational, community-focused, stylish, and comfortable.

Brand Values

• •Health & Wellbeing
• •Motivation & Inspiration
• •Community & Togetherness
• •Comfort & Style
• •Empowerment

Best Practices

• •Embrace "We" and "Together": Reinforce the community aspect by using inclusive language that reflects the "Together We Strive" value.
• •Highlight Comfort and Style Equally: When describing products, emphasize not just the look ("swag") but also the feel and functionality that supports an active and comfortable life.
• •Use aspirational yet relatable language to inspire a healthier lifestyle.
• •Incorporate motivational messages related to fitness and mental wellbeing.
• •Showcase user-generated content to build community and trust.

Social Perception

A positive and uplifting force in the fitness apparel market, fostering a supportive community focused on health, motivation, and style.

Copy Examples

• •"TOGETHER WE STRIVE. Join our community and let's achieve our fitness goals together!"
• •"Stay Healthy, Be Strong. Our new collection is designed for comfort and style, both in and out of the gym."
• •"Feel empowered in our durable and breathable apparel. Perfect for your toughest workouts!"
• •"Check out our latest shaker bottles! Hydrate in style and stay motivated on your fitness journey."
• •"Your comfort is our priority. Experience the perfect fit with our new line of leggings and joggers."