Brand Tone

Sophisticated & Luxurious, Innovative & Tech-Forward, Sensory & Experiential, Confident & Ambitious, Nostalgic & Appreciative (of smoking ritual)

Brand Values

• •Quality & Craftsmanship: "Meticulously crafted from natural materials like wood or marble," "Swiss prowess in precision mechanics and engineering."
• •Elegance & Aesthetics: "Understated design," "seriously beautiful options," "bold statement of refined taste."
• •Innovation & Engineering: Development of the "smallest high-end electric cigarette," "modular design for unmatched service life," "five international patents."
• •Experience & Lifestyle: "Enable moments which last," "homage to the culture and aesthetics of smoking," "preserving the lifestyle and elegance of smoking."
• •Refined Alternative: "Healthier and more refined alternative to traditional smoking," "reducing invasiveness while elevating the sensory experience." (Note: "Healthier" is a claim relative to traditional smoking and subject to e-cigarette regulations/perceptions).
• •Exclusivity & Premium Positioning: Targeting a luxury niche with high-end products and collaborations.

Best Practices

• •Emphasize Craftsmanship & Materials: Consistently use descriptive language that highlights the quality, origin (Swiss), and natural beauty of the materials used (e.g., "exquisite woods," "pristine marble," "vegetable-tanned leather").
• •Maintain an Exclusive & Sophisticated Vocabulary: Use words like "refined," "meticulous," "understated," "homage," "sensory," and "bespoke" to reinforce the luxury positioning. Avoid overly casual or slang terms.
• •Focus on the Experiential Aspect: Connect the product to moments, feelings, and a sophisticated lifestyle. Use evocative language that appeals to the senses and the desire for a premium experience ("golden moments," "savor a moment").
• •Subtly Integrate Innovation: While highlighting technology and Swiss engineering, do so in a way that complements the luxury feel rather than overshadowing it. Focus on the *benefits* of the technology (e.g., "smallest," "modular for longevity," "enhanced flavor").
• •Visual Consistency is Key: Ensure all visual content (photography, videography, website design) aligns with the luxurious, elegant, and meticulously crafted brand image. High-quality, artistic visuals are crucial.

Social Perception

Based on news and company statements, Carnault aims to be perceived as a disruptor in the luxury smoking alternative market, blending traditional aesthetics with modern technology. The focus on high-quality materials, Swiss engineering, and luxury media coverage suggests an aspiration for a prestigious image. The tokenization of shares and investor focus indicate it's also perceived as a growing startup with potential. The brand targets adult smokers looking for a premium experience. The lack of readily available, widespread customer reviews in the initial search makes it harder to gauge broader public perception beyond media and company portrayal.

Copy Examples

• •Headline: Experience the Art of Smoking, Reimagined. Body: Carnault unites Swiss precision with the timeless ritual. Crafted from the finest natural materials, our luxury electric cigarettes offer a refined sensory journey, without the traditional compromises. Discover your golden moment. Call to Action: Explore Carnault.
• •Social Media Post (Image: Close-up of the elegant wood/marble cigarette): Text: Elegance in every detail. Innovation in every puff. Carnault is more than an electric cigarette; it's a statement. Meticulously designed in Basel for those who appreciate the finer things. #Carnault #LuxuryVape #SwissMade #StayGold #RefinedSmoking
• •Website Snippet (About Us/Philosophy): We didn't want to just quit something we cherished. We wanted to elevate it. Carnault was born from a desire to preserve the soulful essence of smoking, transforming it into a cleaner, more sophisticated experience. It's an homage to memorable moments, crafted for a new era.
• •Product Description (Flavor Line): Our flavors are not just created; they are composed. Inspired by moments of freedom and crafted with naturally extracted aromas in Grasse, France, each Carnault cartridge transports you. From the Mediterranean coast to a rain-soaked forest – find the essence of your escape.
• •Investor Pitch Snippet: Carnault is pioneering the future of luxury smoking alternatives. With five international patents, a commitment to Swiss engineering, and a rapidly growing discerning clientele, we are redefining a market. Invest in elegance, innovation, and the art of staying gold.