Brand Tone

Authentic & Genuine, Community-Oriented & Inclusive, Proud & Local, Uplifting & Positive, Approachable & Relatable

Brand Values

• •Authenticity
• •Community
• •Resilience
• •Local Pride
• •Individuality
• •Positivity

Best Practices

• •Infuse copy with genuine references to Long Beach culture, landmarks, or the general vibe. This keeps the brand authentic and locally rooted.
• •Use language that feels familiar and genuine to Long Beach residents without being alienating to those outside the immediate area who appreciate the lifestyle. Maintain an approachable, friendly voice.
• •Frame messaging to foster a sense of belonging. Highlight shared values and experiences.
• •Reinforce themes of resilience, positivity, and staying true to oneself. Avoid overly cynical or negative tones.
• •Use storytelling (even in short captions) and customer features to illustrate the brand values in action, rather than just stating them. Connect products to the lifestyle and emotions they represent.

Social Perception

Locally Loved, Symbol of LBC Pride, Good Quality & Design, Supportive of Small Business, Relatable & Down-to-Earth

Copy Examples

• •Rep your roots. Our new [Product Name] tee just dropped, inspired by the vibrant streets and coastal calm of LBC. More than just a shirt, it’s a piece of home. Stay true, Stay Anchored. #StayAnchoredLBC #LongBeachCulture #WearYourStory #LBC
• •Long Beach is in our DNA. At Stay Anchored, we’re all about celebrating the community that makes this city shine. Rock your LBC pride and join a movement that values resilience and authenticity. Shop the collection now! #StayAnchored #LBCProud #CommunityLove #LongBeachLife
• •Weather the storms in style and comfort with our signature 'Anchor True' Hoodie. Crafted for durability and designed with the resilient spirit of Long Beach in mind, it’s your go-to for those cooler coastal days or whenever you need a reminder to stay grounded. #StayAnchored #Resilience #LongBeachStyle
• •Sunrise surf checks or downtown explorations? Wherever your Long Beach journey takes you, Stay Anchored to what matters. Our latest gear is designed for your everyday adventures. Tap to shop! #LBCAdventures #StayTrueToYourRoots #PositiveVibes
• •Hey [Customer Name], in a world that's always changing, holding onto your core is everything. Stay Anchored is more than apparel – it’s a reminder to embrace your journey, honor your roots, and live with purpose. Thanks for being part of our Long Beach family. #StayAnchoredMovement #CommunitySpirit