Brand Tone

Aspirational & Trendy, Community-Focused & Inclusive, Confident & Bold, Relatable & Approachable (Founders' Voice), Positive & Empowering

Brand Values

• •Inclusivity
• •Quality & Affordability (Perceived)
• •Community
• •Fashion-Forward & Innovation
• •Customer-First
• •Authenticity & Relationship Building

Best Practices

• •Embrace "Confident Inclusivity": Always lead with empowering language that celebrates all body types and individuals. Ensure messaging is welcoming and representative, reinforcing the XXS-4XL size range naturally within copy where appropriate.
• •Balance "Trendy" with "Timeless Comfort": Highlight new collections and fashion-forward elements, but also emphasize the core benefits of comfort, quality materials, and flattering fits that appeal to a broad audience seeking everyday luxury.
• •Foster Community Connection: Use language that invites interaction and makes customers feel part of the "STAX. family" or "STAX. community." Encourage user-generated content and highlight shared experiences.
• •Maintain an Aspirational yet Attainable Voice: Position STAX. as a desirable, high-quality brand ("luxe activewear") while ensuring the tone remains approachable and the products feel accessible (referencing "affordable price point" subtly where relevant).
• •Be Authentic and Transparent: While marketing new drops and building hype, ensure that product descriptions are accurate and manage expectations. If referencing founders or the brand journey, maintain a genuine and relatable voice. Reflect the brand's commitment to relationship building in customer communications.

Social Perception

Trendy and Desirable, Inclusive and Body-Positive, Good Quality (Generally), Hit-or-Miss Quality/Sizing, Strong Community Connection, Influencer-Driven, Customer Service Concerns

Copy Examples

• •Headline: Your Every Move, Elevated. ✨ Body: From sunrise yoga to sunset sprints, STAX. moves with you. Discover activewear designed for your life, in every size that celebrates you. #STAXofficial #InclusiveActivewear
• •Headline: Meet Your New Obsession: The [New Collection Name] Drop is HERE! 🔥 Body: You asked, we listened. The latest STAX. collection blends high-performance feel with street-ready style. Limited stock – join the community and snag yours before it’s gone! #STAXCommunity #NewCollection #LuxeActivewear
• •Headline: Confidence Looks Good On You. (And In STAX.) 😉 Body: Engineered for comfort, designed to empower. Our buttery-soft fabrics and figure-flattering fits mean you can focus on feeling your best, inside and out. Sizes XXS - 4XL. #STAXConfidence #BodyPositive #AffordableLuxury
• •Headline: Not Just Activewear, It's a Vibe. ✌️ Body: STAX. is more than just what you wear to the gym. It's about community, self-expression, and owning your unique style. Show us how you #WearYourSTAX! #STAXVibe #FashionForward
• •Headline: Built For All Bodies, By Your Side. ❤️ Body: We believe everyone deserves to feel amazing in their activewear. That’s why our community is at the heart of everything we do, from design to our inclusive size range. Welcome to the STAX. family. #STAXFamily #InclusivityFirst #MadeForYou