Brand Tone

personal, passionate, and appreciative

Brand Values

• •Artistry and Uniqueness
• •Quality
• •Customer Connection and Service
• •Family and Community
• •Passion for Place and Architecture
• •Sustainability

Best Practices

• •Tell Ben's Story: Consistently weave in the origin story of Ben's passion for drawing and architecture, as it's a genuine and engaging part of the brand.
• •Emphasize 'Hand-Drawn' and 'Intricate Detail': These are key differentiators and should be highlighted in product descriptions and marketing materials to convey the artistry and effort involved.
• •Use 'We' and Inclusive Language: Reflect the family-run nature of the business by using 'we' and fostering a sense of connection with customers (e.g., 'Join our community,' 'We love hearing from you'). This also comes across in the newsletter updates written by Tim.
• •Show Gratitude: Regularly express appreciation for customer support, reviews, and interactions, reinforcing the brand's approachable and thankful nature.
• •Maintain a Friendly, Slightly Informal Voice (where appropriate): While professional, especially on product pages, allow for a more personal and approachable tone in blogs, social media, and newsletters, mirroring the friendly interactions at market stalls. Avoid overly corporate or generic language.

Social Perception

Customers and the public generally perceive StavesArt very positively as a provider of high-quality & unique gifts, with appreciation for detail and artistry, positive customer experience, connection to places, and are seen as a respected small business.

Copy Examples

• •Homepage Welcome: Welcome to StavesArt, where cities and stadiums come alive! Explore our world of hand-drawn maps, each one passionately created by Ben Staves to capture the unique spirit of your favorite places. We're a small family team, and we're so grateful you're here to share our love for art and architecture.
• •Product Description (City Globe): Fall in love with London all over again with our intricate London Globe. Ben spends hours meticulously hand-drawing every beloved landmark, from the iconic Tower Bridge to the bustling streets, creating a truly unique piece that’s more than just a map – it’s a memory. A perfect reminder of your adventures or a special gift for the city lover in your life.
• •Social Media Post (New Product Launch): It's here! 🎉 After countless hours at the drawing board (and fueled by lots of tea!), Ben's latest creation, the 'British Racing Scene,' is ready to race into your homes! We're so excited to share this one with all you motorsport enthusiasts. Check it out on the website – link in bio! We can't wait to hear what you think!
• •About Us Snippet: From a university project to a bustling family adventure! StavesArt was born from Ben's passion for drawing and architecture. Now, with Dad (Tim) charming folks at markets and Uncle Nick ensuring your orders arrive safe and sound, we pour our hearts into every piece. Thanks for being part of our story!
• •Email Newsletter Closing: Thank you for being part of the StavesArt community! We truly appreciate your support for our little family business. Keep an eye out for more unique creations and pop by to see us at a market soon – we love a good chat! Warmly, The StavesArt Team.