Brand Tone

Passionate, Authentic/Genuine, Traditional, Committed/Loyal, Modern/Innovative (with a traditional base), and Community-Oriented

Brand Values

• •Tradition
• •Quality
• •Passion
• •Authenticity
• •Faith and Family
• •Community/Shared Experience
• •Innovation within Tradition
• •Loyalty and Commitment

Best Practices

• •Embrace 'Staunch' Values: Consistently weave in themes of loyalty, commitment, tradition, passion, and quality in your messaging. Use language that reflects steadfastness and dedication.
• •Speak from Authentic Experience: Ground your copy in the genuine experience of fly fishing and outdoor life. Use terminology and scenarios that resonate with true enthusiasts. Highlight the 'designed from the field' aspect.
• •Balance Tradition with Modernity: Acknowledge and respect the heritage of outdoor sports while subtly introducing how the brand brings a fresh or improved perspective, whether through design or material.
• •Foster a Sense of Community: Use inclusive language ('amigos,' 'join us,' 'we') that invites customers to be part of the Staunch tradition and share in the experiences.
• •Maintain a Passionate and Respectful Voice: Let the genuine love for the outdoors shine through, but always maintain a respectful tone towards nature, the sport, and the community. Avoid overly casual or flippant language that might undermine the 'traditional' aspect.

Social Perception

Positive Association with Outdoor Lifestyle, Recognized for Headwear, Collaborative and Growing, Niche but Respected, Stylish and Modern Take on Tradition

Copy Examples

• •Headline: Staunch: Loyal to the Cast. True to the Tradition. Body: Crafted for the angler whose heart beats in time with the current. Our gear isn't just made; it's born from the waters we fish and the traditions we uphold. Quality that speaks for itself, so you can focus on the tranquility of the line.
• •Headline: More Than a Brand, It's a Legacy. Keep the Tradition Alive. Body: Staunch Traditional Outfitters was founded on faith, family, and an unwavering passion for the wild. Every stitch, every design, carries the spirit of the outdoors. Join us in celebrating the journey, the memories, and the call of the wild.
• •Headline: Field-Tested. Angler-Approved. Staunchly Built. Body: We don't just design apparel; we live it. From the early morning mist on the river to the campfire stories with friends, Staunch gear is your trusted companion. Experience the difference that true passion and commitment to quality make.
• •Headline: The Modern Edge of Outdoor Heritage. Body: Staunch merges timeless tradition with innovative design. We honor the classic outdoor spirit while crafting gear that meets the demands of today’s adventurer. For those who respect the past but fish in the present.
• •Headline: For the Fishful-Thinking. For the Staunch Believer. Body: Dedicated to every cast, every catch, and every moment spent in nature's embrace. Staunch Traditional Outfitters provides the provisions for your passion. Gear up and get out there.