Brand Tone

Quality-focused, Technical, Community-Oriented, Inclusive, Proudly Spanish

Brand Values

• •Quality and Performance
• •Innovation
• •Community
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Show, Don't Just Tell, the Performance: Use vivid, action-oriented language that describes the feeling of riding Station Skate products (e.g., "smooth glide," "tight carving," "flow").
• •Encourage user interaction, feature customer stories or content (with permission), and make them feel part of the "Station Skate family" or community.
• •Maintain honesty in claims and be responsive and helpful in customer interactions, reflecting the positive customer service experiences reported.
• •Highlight manufacturing standards (ISO 9100), precision (CNC trucks), and specific product features.
• •Mention the Spanish origin and manufacturing to emphasize authenticity.

Social Perception

High-Quality Products, Reliable Brand, Innovative, Responsive Customer Service, Growing Reputation

Copy Examples

• •What will you conquer today?
• •Hear what riders are saying about the upgrade
• •"Triple S - V2" truck is specially designed for surf-like movements.
• •Join the Station Skate Community
• •"premium quality," "alta calidad," "impresionante," and "totalmente recomendable"