Brand Tone

Aspirational & Trendy, Innovative & Confident, Solution-Oriented & Empowering, Chic & Polished, Approachable & Informative

Brand Values

• •Innovation
• •Quality
• •Non-Damaging & Healthy
• •Cruelty-Free & Vegan
• •Convenience & Accessibility
• •Style & Self-Expression

Best Practices

• •Emphasize Innovation and Quality: Consistently highlight what makes Static Nails different – the reusability (while being mindful of customer feedback), non-damaging aspect, and salon-quality finish. Use words like revolutionary, award-winning, breakthrough, premium.
• •Speak to the Solution: Focus on how Static Nails solves common pain points: saving time, money, avoiding nail damage from salons, and achieving trendy looks easily.
• •Maintain a Chic & Aspirational Voice: Use sophisticated yet accessible language. Keep the tone positive, confident, and aligned with current beauty trends. Imagery and copy should feel polished and stylish.
• •Highlight Ethical Values: Regularly mention non-toxic, vegan, and cruelty-free to appeal to conscious consumers. This builds trust and reinforces brand integrity.
• •Be Authentic and Address Feedback (Indirectly): While maintaining a confident tone, acknowledge the desire for durability and ease of use. Focus copy on proper application for best results and the benefits of their unique glue and nail materials. Avoid over-promising on aspects that have received criticism (like extreme reusability without addressing the glue removal process). Frame reusability as an added benefit when nails are cared for properly.

Social Perception

Seen as an Innovator, High-Quality Alternative, Trendy and Fashion-Forward, Mixed on Value and Performance, Strong Online Presence

Copy Examples

• •Headline: Ditch the Salon Damage. Unleash Your Style with Static Nails. Body: Get flawless, long-lasting manicures in minutes. Our Reusable Pop-On Nails and Non-Toxic Lacquers give you the power of a salon, without the commitment or harm. Innovate your nail game.
• •Headline: Obsessed with Perfect Nails? So Are We. Body: Static Nails delivers award-winning, non-damaging Pop-On Manicures and vibrant, vegan lacquers. Experience the hype and discover why we're revolutionizing at-home beauty. Your dream nails await.
• •Headline: Beyond Press-Ons. This is the Future of Manicures. Body: Tired of flimsy nails and toxic formulas? Static Nails are reusable, customizable, and designed to look and feel like acrylics. Effortless application, stunning results, zero damage. Join the pop-on revolution.
• •Headline: Your Signature Style, Effortlessly Chic. Body: From timeless nudes to bold trends, Static Nails offers the perfect Pop-On Manicure to express your unique look. Non-toxic, vegan, and always stunning. Get ready for compliments.
• •Headline: Finally. Salon Quality That’s Actually Reusable & Kind to Your Nails. Body: Experience the Static Nails difference. Our innovative Pop-On Manicures can be reapplied multiple times, while our nourishing lacquers keep your natural nails healthy. Beauty, redefined.