Tono de Marca

approachable, creative, and playful; uses casual and encouraging language; includes humor and trend-awareness; acts as a friendly, creative partner.

Valores de Marca

• •Creativity and Self-Expression
• •Quality and Accessibility
• •Customer Collaboration
• •Versatility
• •Relatability

Mejores Prácticas

• •Stay Playful and Personable: Always use a friendly, approachable tone. Ask questions in social media captions to encourage engagement and make the brand feel like a conversation.
• •Highlight Customization: Continuously reinforce the message that customers can create anything. Use phrases like "Your Idea, Our Ink," "Dream It, Wear It," or "Bring Your Vision to Life."
• •Use Relatable Scenarios: Frame your products within real-life situations (e.g., "The perfect tee for your next girls' trip," "That Monday morning coffee mood," "Gifts for the person who has everything").
• •Emphasize Quality and Ease: Briefly mention the quality of the apparel or the simplicity of the ordering process. This builds trust and removes friction for potential customers. For instance, "Made with premium, super-soft cotton" or "Just send us your design—we'll handle the rest."
• •Balance B2C and B2B Messaging: Create separate content streams or use clear language to address different audiences. Speak directly to individuals for personal projects and to organizations/businesses for bulk or fundraising needs, ensuring the copy matches their specific goals.

Percepción Social

Perceived as a creative and reliable small business, a go-to source for custom apparel for personal use, gifts, or group events. Associated with high-quality products and excellent, personalized customer service. Appeals to a demographic that values customized, unique products.

Ejemplos de Copy

• •From our family inside joke to yours. 😂 Another awesome custom creation is in the books! Got a family reunion or a group trip coming up? Let's turn your memories into merch. DM us to start designing!
• •Your logo. Your team. Your vibe. Stop wishing for cool company swag and let's make it happen. We offer high-quality printing on tees, hoodies, and more—no minimum order required. State your brand's mind. Learn more!
• •Holidays are coming. Don't just be festive, be original. Our new Holiday Collection is here with designs that are more you. Shop now before the good stuff is gone!
• •Wear Your Thoughts (For 20% Off).
• •Because even the baddest of us have our moments. This ultra-comfy tee is for the days you're feeling a little less 'slay' and a little more 'okay'. Made with top-grade, soft-touch cotton so you can be cozy while you're in your feels. It's not just a shirt, it's a mood. State your mind.