Tono de Marca

Sophisticated & Elevated, Effortless & Practical, Confident & Understated, Inspiring & Aspirational, Conscious & Responsible

Valores de Marca

• •Craftsmanship & Quality
• •Simplicity & Functionality
• •Innovation
• •Empowerment & Inclusivity
• •Conscious Living & Sustainability
• •Authenticity & Connection
• •Versatility

Mejores Prácticas

• •Embrace Elevated Simplicity: Use clear, concise language that reflects the minimalist aesthetic of the products. Avoid overly trendy jargon; focus on timeless descriptions of quality and design.
• •Highlight the "Why" (Values): Weave in the brand's core values consistently – craftsmanship, Australian-made, conscious production, female empowerment – to build a deeper connection with the audience.
• •Speak to the Lifestyle: Frame the product benefits around the customer's life – their desire for versatility, practicality for a busy schedule, and the need for a reliable, stylish companion for their "escapes," whether big or small.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy aligns with the clean, sophisticated, and often aspirational imagery used on the website and social media. The words should evoke the same feeling as the visuals.
• •Be Authentic & Confident: Communicate with a voice that is genuine and believes in the product's quality and the brand's mission. Let the craftsmanship and thoughtful design speak for themselves without excessive hype.

Percepción Social

Iconic & Recognizable, High-Quality & Durable, Stylish & Modern, Practical & Versatile, Ethical & Reputable, Aspirational Lifestyle

Ejemplos de Copy

• •Headline: Carry Yourself, Differently. Body: Discover the State of Escape. Intuitively designed, beautifully handcrafted in Australia. More than a bag, it’s a companion for your every journey, empowering you to disrupt the expected and embrace your unique path. Lightweight, durable, and effortlessly chic – ready for wherever life takes you.
• •Headline: Simplicity Perfected. Escape™ Effortlessly. Body: The original neoprene carryall, designed for the contemporary woman on the move. Experience the fusion of feather-light construction and enduring style, handcrafted to order in Sydney. Your everyday, elevated.
• •Headline: Consciously Crafted. Confidently Carried. Body: As a certified B Corporation, we believe in business as a force for good. Our bags are not just made with meticulous care in Australia, but with a commitment to sustainable materials and ethical practices. Style that feels as good as it looks.
• •Headline: From Dawn to Dusk, Your Escape Awaits. Body: Versatile by design, the State of Escape tote seamlessly transitions with you. From bustling city days to serene weekend getaways, its spacious interior and resilient build make it the ultimate accessory for a life lived without limits.
• •Headline: The Art of Intuitive Design. Body: Every State of Escape bag is a testament to thoughtful craftsmanship. We transform unique neoprene fabrication into timeless pieces that blend beautiful functionality with an elevated aesthetic, empowering you to escape the ordinary.