Brand Tone

Aspirational & Inspiring, Modern & Stylish, Creative & Expressive, Approachable & Curated

Brand Values

• •Personal Expression
• •Style & Aesthetics
• •Creativity
• •Comfort & Sanctuary
• •Accessibility to Trends

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., aspirational, modern, creative, approachable), preferred vocabulary (and words to avoid), and a style guide for grammar and punctuation. Share this with anyone creating content.
• •Focus on "Show, Don't Just Tell": Instead of saying "our products are stylish," describe *how* they are stylish or how they help the customer achieve a stylish home. Use vivid language and sensory details where appropriate.
• •Emphasize Individuality and Personal Sanctuary: Consistently weave in the idea that State of Chic helps customers create spaces that are uniquely "them" and serve as a comfortable, inspiring retreat. This aligns with the core brand values.
• •Stay Visually Consistent with Copy: Ensure the tone of the copy matches the aesthetic of the product photography and graphic design. If the visuals are modern and clean, the copy should reflect that – avoid overly ornate or very casual language if it clashes.
• •Engage and Inspire on Social Media: Use questions, polls, and calls for user-generated content to foster a sense of community around home styling. The copy should encourage interaction and make followers feel like part of a stylish, creative group. Adapt the core tone slightly for each platform's audience and style.

Social Perception

Likely appeals to individuals interested in interior design, home styling, and expressing personality through their living spaces. This could include homeowners, renters, and those looking for unique gifts. The term "chic" itself suggests an appeal to those who value style and elegance.

Copy Examples

• •Transform your walls from blank to breathtaking. ✨ Our new 'Abstract Dreams' canvas collection is here to help you express your unique style and turn your home into a sanctuary of creativity. Which piece speaks to your soul? #StateOfChic #HomeDecor #WallArt #InteriorInspo #CreativeLiving
• •Hello, Sunshine! ☀️ Refresh your space with our vibrant Summer Collection. Discover curated decor and accessories designed to bring warmth, style, and a touch of chic to every corner of your home. Shop the season's best! #SummerChic #HomeStyling #SeasonalDecor
• •Your Chic Home Office Makeover Starts Now (Plus, 15% Off!)
• •More than just a pillow, it's a statement. Our 'Velvet Muse' decorative pillow adds a touch of modern elegance and personality to any sofa or bed. Crafted for comfort, designed for chic. Create your cozy corner. #ChicComfort #HomeAccents #LivingRoomStyle
• •(Video: Quick cuts showing the item in different settings, looking aesthetically pleasing. Upbeat, trendy music.) Obsessed is an understatement! 😍 Our current staff pick, the 'Geo Glow' lamp, is the perfect way to add a modern, chic vibe to ANY room. Tap the link in bio to make it yours! #StateOfChicFinds #TrendingHome #DecorGoals #HomeAccessories