Brand Tone

Empowering, Trendy, Approachable

Brand Values

• •Self-Expression & Individuality
• •Empowerment & Confidence
• •Quality & Craftsmanship
• •Affordable Luxury
• •Customer Connection & Service
• •Community Focus

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your tone (e.g., empowering, witty, sophisticated, friendly) with examples of "do's and don'ts" for all team members who create content.
• •Know Your Audience Deeply: Understand their aspirations, language, and what resonates with them. Tailor the tone to speak directly to them, making them feel seen and understood. The language used for a TikTok audience might differ slightly from a Facebook post while still retaining core brand values.
• •Prioritize "Empowerment" and "Individuality": Ensure that messaging across all platforms consistently reinforces the idea that Statement Piece NY helps customers express their unique selves and feel confident.
• •Balance "Trendy" with "Timeless": Showcase an understanding of current fashion while also highlighting the lasting appeal and quality of the pieces. This caters to a broader audience and reinforces the "affordable luxury" aspect.
• •Be Authentic and Engaging in Interactions: Respond to comments and messages in a way that reflects the brand's friendly, approachable, and supportive nature. Encourage user-generated content and build a community around "Statement Makers."

Social Perception

Positive Customer Experiences, Fashionable & Unique, Empowering, Go-To for Statement Pieces

Copy Examples

• •Headline: Don't just enter the room. Own it. Body: Your style is your signature. Find the pieces that speak your language and turn heads for all the right reasons. Discover your next obsession at Statement Piece NY. #MakeYourStatement
• •Headline: Ready for your confidence close-up? Body: It's more than jewelry, it's a feeling. Our latest collection is curated to make you shine from the inside out. Bold. Unique. Unapologetically you. Shop now.
• •Headline: Trending Now: YOU. Body: Forget fleeting fads. True style is about expressing who you are. We bring you the on-trend pieces and timeless classics to build a wardrobe that’s as unique as your story. What statement will you make today?
• •Headline: Elevate the Everyday. Effortlessly. Body: From desk to dinner, coffee run to cocktails – the right piece transforms any moment. Discover our versatile collection of affordable luxury that keeps you stylish, always. Because every day is a chance to make a statement.
• •Headline (for Permanent Jewelry): Your Story, Beautifully Bonded. Body: Create a lasting symbol of your journey, a friendship, or simply your unique style. Our permanent jewelry is effortlessly chic and endlessly meaningful. Book your appointment and let's make it official.