Brand Tone

Friendly and Approachable, Empowering and Confident, Trendy and Fashion-Forward, Positive and Inspiring, Community-Oriented, Playful

Brand Values

• •Confidence
• •Individuality/Self-Expression
• •Customer Connection/Community
• •Style/Fashion
• •Kindness
• •Inspiration

Best Practices

• •Embrace "Friendly Empowerment": Always combine a warm, approachable tone with messages of confidence and self-expression. Use positive language and affirmations.
• •Know Your Audience on Each Platform: While the core tone remains, adapt the specific dialect for each channel. Be more playful and informal on TikTok, slightly more polished but still engaging on Instagram and Facebook.
• •Highlight Customer Stories & UGC (User-Generated Content): Encourage customers to share photos using a branded hashtag. Featuring them (with permission) reinforces community and shows real women feeling confident in the clothes. This authentically reflects brand values.
• •Be Genuinely Helpful: In all communications, from product descriptions to customer service responses, focus on providing value and assistance. This builds trust and reflects the "kindness" and "welcoming" values. For example, offer styling tips or detailed fit information proactively.
• •Keep it Visually Consistent: Ensure that the visual elements (photography style, graphics, colors) across all platforms align with the desired tone – modern, clean, bright, and inspiring, reflecting the quality and trendiness of the products.

Social Perception

Positive Customer Feedback, Fashionable and Trendy, Helpful and Friendly Service, Empowering

Copy Examples

• •Instagram Post (New Arrival - Dress): "Stop scrolling, your dream dress just landed! ✨ The 'City Lights Sparkle Dress' is here to make you feel like the main character you are. Perfect for date nights, celebrations, or anytime you want to shine. Tap to shop and unleash your confidence! #StatementStyle #NewCollection #OOTD #FeelGoodFashion #ShopStatementBoutique"
• •Facebook Ad (General Brand Awareness): "Tired of blending in? Statement Boutique (Fargo, ND & Online!) curates unique, trendy pieces designed to help you express your amazing self and feel incredible. From everyday chic to special occasion showstoppers, discover fashion that empowers. Friendly service, inspiring styles. Shop our website today! #StatementBoutique #FargoFashion #OnlineBoutique #BeBoldBeYou #WomensFashion"
• •TikTok Video Caption (Styling Tip): "Okay, besties! 💁‍♀️ Let Kenzie show you 3 ways to rock our new 'VersaVibe Blazer' – from office chic to weekend fun! Which look is your fave? Drop a comment! 👇 #StylingHacks #TikTokFashion #StatementBoutique #OutfitInspo #WearItYourWay"
• •Email Subject Line (Sale Promotion): "💖 CONFIDENCE BOOST ALERT! 💖 Up to 30% Off Your Fave Statement Pieces!" *Email Body Snippet:* "Hey gorgeous! Ready to turn heads and feel amazing? Our exclusive sale is ON! Find those unique items you've been eyeing and let your style speak volumes. Because when you look good, you feel unstoppable. Shop happy! XOXO, The Statement Boutique Team"
• •Website Banner (Homepage): "Make Your Statement. Discover unique fashion that empowers and inspires. Free shipping on orders over $100!"