Brand Tone

authentic, friendly, and passionate, with a personal and down-to-earth feel. It incorporates 'Made in Texas' pride, adding folksy charm and confidence, with straightforward and inviting language.

Brand Values

• •Authenticity & Transparency
• •Health & Wellness
• •Community & Local Support
• •Quality & Craftsmanship
• •Sustainability

Best Practices

• •Always Lead with Authenticity: Use a personal and direct voice. Share behind-the-scenes stories and use "I" and "we" to connect with the audience on a human level.
• •Emphasize the "Why": Don't just sell a product; sell the value behind it. Whether it's health benefits, Texas pride, or the artisan process, always connect the product to a core brand value.
• •Keep it Simple and Relatable: Use clear, straightforward language. Avoid corporate jargon. The tone should feel like a friendly conversation with a neighbor.
• •Use Geo-Specific Language: Lean into the "Texas" identity. Words like "howdy," references to Texas pride, and Southern charm can reinforce the brand's unique position.
• •Engage with Your Community: Ask questions, encourage user-generated content (like recipes using your products), and actively respond to comments to foster a loyal community around the brand.

Social Perception

State 28 Farm is perceived as a genuine, small-scale producer of high-quality, unique food items. Its appeal centers on the "farm-to-table" and "support local" movements, drawing customers to the authentic story of a Texas farm and its female farmer. The brand is seen as providing both tasty treats and healthy lifestyle products, broadening its audience.

Copy Examples

• •Fuel your sunrise. ☀️ Our State 28 Farm Supermix Microgreen Powder is the easiest way to get your daily dose of wellness. Grown right here on our Texas farm, packed with nutrients, and ready for your morning smoothie. #State28Farm #Microgreens #FarmFresh #HealthyLiving #TexasMade
• •Come say howdy! 👋 We're at the [Market Name] today until 2 PM. We've got our famous 'Texas Bar Fight' jam, sweet peach preserves, and everything in between. Stop by for a taste of pure Texas sunshine in a jar! #State28Farm #FarmersMarket #ArtisanJam #SupportLocal #EatLocal
• •Not your grandma's pickles... unless she was a firecracker from Texas. Our Spicy Dills are crisp, bold, and pack just the right amount of heat. Made with fresh cucumbers and a secret blend of spices from our farm to your pantry. Get ready to spice up your life. #SpicyPickles #TexasFarm #ArtisanGoods #State28Farm
• •(Video shows a simple cocktail being made) Don't just put it on toast. Our [Jam Name] jam is the secret to your new favorite craft cocktail. A spoonful of this, a splash of that, and boom. Weekend, made. Recipe in the comments! #State28Farm #CraftCocktail #JamCocktail #BoozyJam #HappyHour
• •Subject: A Taste of the Farm, Delivered. Hey Neighbor, from our little plot of Texas to your kitchen, we pour our hearts into everything we grow and create. This week, we're celebrating the simple goodness of fresh ingredients. Whether you're looking for a health boost from our microgreens or a sweet treat from our pantry, we've got something for you. Thanks for supporting our farm. #FarmToTable #FamilyFarm