Brand Tone

Purpose-driven & Passionate, Friendly & Approachable, Positive & Optimistic, Informative & Helpful, Modern & Stylish

Brand Values

• •Sustainability
• •Quality & Durability
• •Functionality & Versatility
• •Health & Safety
• •Community & Inclusivity
• •Transparency & Ethics
• •Giving Back

Best Practices

• •Always connect the product back to the core mission of reducing plastic waste and protecting the environment.
• •Frame messages around solutions and the collective ability to make a difference.
• •Use a friendly, conversational tone.
• •Provide practical information about product use, care, and the 'why' behind the brand.
• •Accompany copy with high-quality visuals that demonstrate the bags' various uses, colors, and stylish appeal in everyday situations.

Social Perception

Positive Overall, Eco-Conscious Choice, Premium Product, Stylish & Desirable, Effective Solution, Minor Concerns

Copy Examples

• •Headline: Ditch Plastic, Embrace Versatility. Body: From freezer to microwave, Stasher's reusable silicone bags are your go-to for a healthier planet and a more organized life. Join the movement to #SaveWhatMatters.
• •Headline: Lunch Packed. Planet Protected. Body: Say goodbye to single-use sandwich bags and hello to vibrant, durable Stasher bags! Easy to use, easy to clean, and endlessly reusable. Make your meals (and the Earth) happy.
• •Headline: More Than a Bag, It's a Lifestyle. Body: Stasher is empowering you to reduce waste without sacrificing convenience. Store, cook, travel, and organize with our award-winning silicone bags. Small change, big impact.
• •Headline: Your Kitchen's Sustainable Superhero. Body: Leak-proof, non-toxic, and built to last. Stasher bags are ready for anything – from sous vide to snacks on the go. Invest in quality, invest in our planet.
• •Headline: Fresh Food, Clear Conscience. Body: Keep your food fresher longer and single-use plastics out of our oceans. With Stasher's patented Pinch-Loc™ seal, you're choosing a smarter, more sustainable way to store.