Brand Tone

Innovative and Solution-Oriented, Premium and Quality-Focused, Enthusiast-Driven and Passionate, Practical and Efficient, Confident and Aspirational

Brand Values

• •Innovation
• •Quality & Durability
• •Space Efficiency
• •Accessibility & Convenience
• •Design & Aesthetics
• •Customer Focus
• •Problem Solving

Best Practices

• •Anchor to the "Why": Always circle back to the founder's story and the core problem Stashed Products solves – the need for efficient, accessible, and high-quality bike storage. This keeps the tone authentic and relatable to cyclists.
• •Emphasize Quality and Engineering: Consistently use language that reflects the premium build, innovative design, and durability of the products. Terms like "engineered," "premium materials," "precision," "robust," and "built to last" reinforce this.
• •Speak Cyclist-to-Cyclist: Use terminology and address pain points that cyclists understand (e.g., "bike clutter," "protecting your fleet," "easy access for the next ride"). This builds rapport and shows understanding.
• •Balance Innovation with Practicality: While showcasing the cleverness of the SpaceRail system (sliding, rotating, auto-locking features), always tie it back to the practical benefits for the user – saving space, easy access, organization.
• •Maintain a Confident, Positive, and Slightly Aspirational Voice: Convey confidence in the product's superiority and the brand's vision. Inspire customers with the idea of achieving their "dream bike space" or making their cycling life easier and more organized. Avoid overly technical jargon unless clearly explained.

Social Perception

Highly Regarded for Quality and Ingenuity, Effective Problem Solver, Premium Product (Worth the Investment), Innovative and Leading, Customer-Centric (Founder's Story Resonates), Growing and Reputable Brand

Copy Examples

• •Headline: Reclaim Your Space. Unleash Your Ride. Body: Tired of the bike clutter? Stashed Products' SpaceRail system intelligently stores your collection, giving you back valuable room and effortless access to any bike, any time. Engineered for life, designed for cyclists.
• •Headline: The Last Bike Rack You'll Ever Need. Body: Invest in quality, innovation, and peace of mind. Our UK-made SpaceRail is crafted from premium materials, designed to protect your bikes and transform your storage. Hang, slide, rotate – it's that simple.
• •Headline: From Garage Chaos to Dream Bike Space. Body: Elliot Tanner, our founder, designed the SpaceRail out of a cyclist's passion and a parent's need for space. Now, thousands worldwide are experiencing the joy of organized, accessible bike storage. Isn't it time you did too?
• •Headline: More Bikes? Less Space? No Problem. Body: Our patented SpaceRail system lets you store more bikes in less space – up to 50% savings! Each bike remains independently accessible with a smooth glide and 360° rotation. Perfect for e-bikes, MTBs, road bikes, and your entire family's fleet.
• •Headline: Engineered for Your Adventures. Body: Don't let storage hassles delay your next ride. Stashed Products offers a premium, durable solution that looks as good as it performs. Secure your bikes, simplify your life, and get ready to roll.