Brand Tone

professional, helpful, and inspiring

Brand Values

• •Innovation and Quality
• •Customer-Centricity
• •Flexibility and Freedom
• •Aesthetic and Design
• •Reliability and Trust

Best Practices

• •Focus on the Solution, Not Just the Product: Emphasize the benefits of flexibility, wall preservation, and aesthetic improvement. Instead of saying "buy our rails," say "achieve the gallery look at home."
• •Use Inspiring and Empowering Language: Words like "create," "transform," "unleash," and "design" encourage customers to see themselves as curators of their own space.
• •Maintain a Helpful and Educational Stance: Provide clear instructions, how-to videos, and blog posts with tips and inspiration. This builds trust and positions the brand as an expert and a partner.
• •Showcase Real-World Applications: Use high-quality customer photos and testimonials across all platforms. This provides social proof and helps potential buyers visualize the product in their own homes or galleries.
• •Be Consistent Across All Channels: Whether it's a social media post, a product description, or a customer service email, the professional, helpful, and inspiring tone should be uniform. This reinforces the brand's identity and values at every touchpoint.

Social Perception

The public and customers perceive STAS België as a reputable and high-end provider of a superior product. They are seen as the go-to solution for anyone serious about hanging art, whether it's a single piece at home or an entire exhibition. The brand is associated with professionalism, ease of use, and a high-quality finish. Many customers express that the system is a worthwhile investment, transforming their spaces and allowing them to enjoy their art collections more fully.

Copy Examples

• •Your Walls, Your Rules. Rearrange Your Art Endlessly. Tired of nails, holes, and hesitation? With the STAS minirail system, you get the freedom to change your display whenever inspiration strikes. No tools, no damage, just beautiful art. Transform your space today.
• •The Professional's Choice, Now in Your Home. Museums and galleries trust STAS to protect and showcase priceless art. Bring that same quality and elegance to your own collection. Our systems are designed for simple installation and a lifetime of flexibility. Give your art the display it deserves.
• •From Blank Wall to Breathtaking Gallery. Unleash your inner curator. The STAS cliprail pro makes it easy to create stunning gallery walls. Hang, adjust, and re-hang your favorite pieces in minutes. It’s never been simpler to let your collection shine.
• •Award-Winning Design for a Flawless Finish. Don’t let a nail compromise your wall or your artwork. Our award-winning systems offer a discreet and sophisticated way to hang pictures. It’s the small detail that makes a big difference. Experience the art of hanging with STAS.
• •More Than a Hook. It's a System of Possibilities. Whether you're displaying family photos, fine art, or your latest creation, STAS provides the ultimate flexibility. With integrated lighting options and a variety of hooks and cords, you can create a truly dynamic and personalized display. What will you create?