Brand Tone

Empowering & Inspiring, Informative & Knowledgeable, Supportive & Community-Focused, Professional & Credible, Accessible & Approachable

Brand Values

• •Empowerment
• •Guidance
• •Inspiration
• •Connection & Community
• •Innovation & Impact
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart/Guidelines: Clearly define your brand's personality, core message, tone dimensions (e.g., formal vs. casual, serious vs. humorous), and provide do's and don'ts with examples. This ensures everyone creating content is aligned.
• •Understand Your Audience Deeply: Tailor your tone to resonate with the specific audience of each platform (e.g., more professional on LinkedIn, more visual and engaging on Instagram) while keeping the core voice consistent.
• •Focus on "Guiding, Empowering, and Inspiring": Let these core mission elements shine through in all communication. Use action-oriented, positive, and supportive language.
• •Maintain Authenticity and Human Touch: Even when being professional, ensure the language is relatable and avoids overly corporate jargon. Share real stories and connect on a human level.
• •Regularly Audit and Refine: Periodically review content across all channels to ensure consistency and effectiveness. Evolve the tone as the brand grows, but without losing the core identity.

Social Perception

A valuable resource for entrepreneurs, A connector in the startup world, Globally-minded, Supportive of innovation and sustainability. The brand appears to be well-respected within its niche, seen as a helpful and authoritative voice for those looking to start or grow a business in various locations.

Copy Examples

• •Headline (Website/Ad): "Your City. Your Startup. Your Guide. Unlock the ecosystem with Startup Guide."
• •Social Media Post (Instagram/Facebook): "Dreaming of launching in Lisbon? 🇵🇹 Our Startup Guide Lisbon is packed with local insights, founder stories, and essential contacts to turn your vision into reality. Get ready to navigate, connect, and thrive! #StartupLisbon #EntrepreneurLife #StartupGuide"
• •LinkedIn Post: "At Startup Guide, we believe in the power of local innovation to solve global challenges. Our latest city guides empower entrepreneurs with the knowledge to build impactful ventures. Discover how we're mapping the future of business, one ecosystem at a time. #StartupEcosystem #Innovation #GlobalImpact #Entrepreneurship"
• •Email Subject Line (Newsletter): "Navigate Your Next Move: Insider Tips from Startup Guide"
• •Tweet/X Post: "Ready to take the leap? Startup Guide provides the roadmap for your entrepreneurial journey. From Berlin to Tokyo, we've got the insights you need to succeed. What city are you conquering next? #StartupTips #FounderJourney"