Brand Tone

transactional and promotional

Brand Values

• •Convenience
• •Affordability
• •Problem-Solving

Best Practices

• •Lead with the Benefit: Always start product titles and descriptions with the solution the customer gets.
• •Use Strong, Simple Calls to Action: Stick to clear and direct commands to guide the user and drive conversion.
• •Incorporate Urgency and Scarcity: Consistently use phrases to encourage immediate purchases.
• •Leverage Social Proof: Integrate customer testimonials directly into product pages and advertisements to build trust.
• •Maintain a Clear, Scannable Format: Use bullet points, short paragraphs, and bold text to highlight key features and benefits.

Social Perception

Positive within controlled environments (on-site reviews), highlighting product effectiveness, delivery times, and overall shopping experience, but lacking broader public validation due to limited external presence.

Copy Examples

• •Your 50% discount ends today! Don't miss the best offers.
• •Back pain? Instant relief with our massage belt. Feel new in minutes.
• •Free Shipping to all of Brazil! Explore our Best Sellers and transform your day-to-day.
• •No more sleepless nights. Monitor your health with our Smartwatch and wake up with more energy every day.
• •From your home to your pet, from your health to technology. Find everything you need at Start Shop. The best solutions at the best prices.