Brand Tone

caring, personal, and holistic

Brand Values

• •Holistic Healing
• •Personalized Care
• •Authenticity and Trust
• •Accessibility
• •Empowerment

Best Practices

• •Always Use a Personal and Empathetic Voice
• •Focus on Benefits, Not Just Features
• •Embrace the "Small Business" Identity
• •Incorporate Holistic Language
• •Tell the Story Behind the Products

Social Perception

Star Therap-ease is perceived as a trustworthy and effective local business for holistic therapies. Customers appreciate the personalized service and the practitioner's professional and caring demeanor. It is viewed as a provider of quality relaxation and mental health support, rather than just a retail store.

Copy Examples

• •Feeling overwhelmed? Sometimes, finding your center is about holding something real. Our new Anxiety Relief Crystal Kit is hand-picked to help you quiet the noise and find your calm. Each stone is a step on your journey to balance. Tap to begin your healing. #HolisticHealing #CrystalEnergy #SelfCare #NorwichWellness
• •Your emotional well-being, bottled. Discover our bespoke Bach Flower Remedies, created just for you after a personal consultation. Let's find the blend that helps you feel like yourself again. Book your free online consultation today.
• •Hi [Customer Name], Nikki here. With the seasons changing, I've been thinking about how important it is to stay grounded. It’s not always easy, I know. That’s why I’m here to help. Whether it’s through a calming reflexology session or finding the perfect gemstone to wear, let's work together to bring a little more peace into your world. [Link to Services]
• •Life's stresses weighing you down? Star Therap-ease in Norwich is your local sanctuary for relaxation and healing. From reflexology to personalized Bach Flower Remedies, our treatments are designed to help you reconnect with yourself. Voted 'caring and effective' by our wonderful clients! Learn more about our in-person sessions.
• •More than just jewelry, this is your daily reminder to breathe. Handcrafted with genuine Rose Quartz, this bracelet is designed to open the heart and promote self-love. Wear it on your journey to confidence and compassion. Made with intention, just for you.