Brand Tone

helpful, reliable, and value-driven

Brand Values

• •Quality and Reliability
• •Customer Satisfaction
• •Value and Accessibility
• •Convenience and Simplicity
• •Trust and Security

Best Practices

• •Lead with the Benefit, Not Just the Feature: Connect every technical feature to a real-life benefit for the customer.
• •Maintain a Helpful and Supportive Tone: Use clear, simple language focused on solving the customer's problem.
• •Reinforce Trust and Value in Every Message: Regularly mention key trust signals and highlight value.
• •Use Action-Oriented and Empowering Language: Employ verbs that empower the customer and frame products as tools for control.
• •Create a Unified Narrative Across All Platforms: Align all content with the core message of being a trusted partner for smart, convenient living.

Social Perception

Overwhelmingly positive, seen as a trustworthy and reliable retailer.

Copy Examples

• •Reclaim your time. Our smart robot vacuums handle the cleaning, so you can focus on what truly matters. Automate your routine today.
• •Keep an eye on home, from anywhere. With Eufy's crystal-clear 2K security cameras, peace of mind is just a tap away. No monthly fees, just total security.
• •This week's hottest deal is here! Get the Anker Prime Power Bank for 25% off and never worry about a low battery again. Exclusive offers for our subscribers.
• •Upgrade your everyday. From crystal-clear audio on your commute to a home that cleans itself, Startbuy.eu offers the smart tech to make your life simpler and better. Where technology meets convenience.
• •Startbuy.eu: Smart living, delivered. The best deals on tech you can trust, backed by service you'll love.