Brand Tone

Enthusiastic, Community-Focused, and Trustworthy

Brand Values

• •Authenticity
• •Passion
• •Accessibility
• •Customer Care

Best Practices

• •Speak the Language of the Fandom
• •Prioritize Transparency and Trust
• •Maintain a Friendly and Approachable Voice
• •Let the Products and Fans Shine
• •Inject Passion into Every Post

Social Perception

Reliable, friendly, and legitimate small business for fans of specific game franchises; generally positive among customers but with some caution due to newness.

Copy Examples

• •Instagram Post (New Product Arrival): Image: A high-quality, dynamic shot of a new Genshin Impact figure. Copy: "He's finally here! The wait is over. The official [Character Name] 'Resplendent Feast' 1/8 Scale Figure has arrived in our vault. Crafted with incredible detail, this is a centerpiece for any true Traveler's collection. Limited stock available. Secure yours now through the link in our bio! #GenshinImpact #GenshinMerch #StarryNumby"
• •Facebook Ad (Targeting Honkai: Star Rail Fans): Image/Video: A carousel of different items from a new Honkai: Star Rail collection. Copy: "All aboard the Astral Express! The latest official Honkai: Star Rail Penacony collection has just docked at StarryNumby. From acrylic standees to commemorative gift boxes, we've got the authentic gear you've been waiting for. We source directly from official retailers, so you can shop with confidence. Tap 'Shop Now' to explore the collection."
• •Website Banner (Homepage): Headline: By Fans, For Fans. Sub-headline: Your trusted home for 100% authentic Genshin Impact, Honkai: Star Rail, and ZZZ merchandise. We handle the hassle, so you can focus on your collection.
• •TikTok Video Script (Live Event Promo): Video: Quick cuts showing glimpses of new, unboxed merchandise. Voiceover/Text: "You asked, we listened! We're going LIVE this Friday at 8 PM SGT. Get a first look at the new [Series Name] arrivals and maybe even some surprises. Don't miss out on exclusive live deals. Tap the countdown to get a reminder!"
• •Email Marketing (Pre-Order Announcement): Subject: Pre-Order NOW: The Official [Character Name] Collection is Coming! Body: "Hi [Customer Name], Get ready to add a new treasure to your collection. The highly anticipated [Character Name] theme impression series is now available for pre-order at StarryNumby! As fellow fans, we know how important authenticity is. That's why every item we carry is 100% official. Pre-order today to guarantee yours before they're gone."