Brand Tone

Professional & Expert, Innovative & Technology-Driven, Reliable & Quality-Focused, Solution-Oriented

Brand Values

• •Expertise & Innovation
• •Quality & Reliability
• •Customer Focus (B2B)
• •Growth & Partnership
• •Efficiency

Best Practices

• •Focus on Solutions and Benefits: Emphasize how Starport's RFID technology solves specific business problems (e.g., improves efficiency, enhances visibility, ensures accuracy) rather than just listing product features.
• •Maintain a Professional and Authoritative Voice: Use clear, concise language. Avoid overly casual slang or jargon that clients outside the RFID specialization might not understand, but don't shy away from appropriate technical terms where relevant to the target audience.
• •Highlight Expertise and Innovation: Regularly incorporate phrases that underscore Starport's experience, technical capabilities, engineering prowess, and commitment to leveraging the latest advancements in RFID.
• •Emphasize Quality and Reliability: Use words like "robust," "durable," "proven," "reliable," and "high-performance" to reinforce the quality of the products and the trust clients can place in the solutions.
• •Ensure Consistency Across All Channels: Whether it's website copy, LinkedIn updates, technical documentation, or sales materials, the core messages of expertise, quality, and innovation should be consistently communicated. The recent acquisition by MCC should also be integrated where appropriate to signal enhanced capabilities and resources.

Social Perception

Industry Recognition, Trusted Partner (B2B), Specialized & Niche, Quiet Public Profile

Copy Examples

• •Headline: Advanced RFID Solutions for Seamless Asset Management. Body: "Starport Technologies delivers robust, custom-engineered RFID tags and systems designed for unparalleled accuracy and durability in demanding environments. Enhance your operational efficiency with our proven tracking technology."
• •Headline: Innovation in Every Tag: Your Partner in RFID Manufacturing. Body: "Leveraging cutting-edge research and state-of-the-art converting technology, Starport Technologies manufactures high-performance RFID solutions. From on-metal tags to complex supply chain labels, we build intelligence into your assets."
• •Headline: Unlock Supply Chain Visibility with Starport's RFID Expertise. Body: "Gain critical insights and control over your supply chain. Starport Technologies offers comprehensive RFID products and services, from initial consultation to full-scale implementation and support."
• •Headline: The Future of Smart Labeling, Engineered by Starport. Body: "Now part of the Multi-Color Corporation family, Starport Technologies continues to lead in RFID innovation. Trust our decades of expertise to provide intelligent labeling solutions that drive your business forward."
• •Headline: Precision RFID Encoding and Printing Hardware. Body: "Equip your operations with industry-leading RFID thermal transfer printers and encoding solutions from Starport Technologies. Ensure data accuracy and reliable performance for all your labeling needs."