Brand Tone

Enthusiastic, Community-Focused, and Playful

Brand Values

• •Passion for the K-pop Community
• •Creativity and Self-Expression
• •Accessibility
• •Quality and Protection

Best Practices

• •Use Fan-Centric Language
• •Prioritize Visual Storytelling
• •Maintain a Playful and Encouraging Voice
• •Engage Authentically with the Community
• •Be Transparent and Helpful

Social Perception

Positive & Reliable, Niche Authority, Engaged and Modern

Copy Examples

• •Your collection deserves a beautiful home! ✨ Introducing our new Ribbon Leather Binders. Perfect for keeping your favorite photocards safe and looking super cute. Which color are you getting? Let us know! 👇 #kpopcollection #photocardbinder #decobook #kpopcollector
• •You asked, we listened! Our bestselling holo sleeves are back. Run, don't walk! 🏃‍♀️💨 #photocardsleeves #kpopfyp #kpopmerch #smallbusiness
• •Deck the Halls & Deco Your Bias! 🎄 Get 20% off all holiday-themed sticker sheets and accessories. Perfect for gifting or for your own collection!
• •New to K-pop collecting? We've got you covered. Welcome to the world of photocard collecting! From your very first binder to protective sleeves and deco stickers, StarPOP shop is your one-stop shop for everything you need to start your journey. Get our K-POP Starter Pack today! [link]
• •GIVEAWAY! 🎉 To celebrate 10k followers, we're giving one lucky collector a complete photocard binder set! To enter: 1) Follow us @starpop_shop 2) RT this tweet 3) Tag a friend who loves collecting! Good luck! #kpopgiveaway #photocard