Brand Tone

Helpful & Informative, Friendly & Approachable, Enthusiastic & Playful, Trustworthy & Customer-Oriented

Brand Values

• •Quality & Durability
• •Customer Satisfaction
• •Creativity & Craftsmanship
• •Affordability & Value
• •Charitable Giving
• •Eco-consciousness (for 3D printed items)

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for creativity, crafting, and your products shine through. Use positive language and exclamation points where appropriate, but avoid hyperbole.
• •Prioritize Clarity and Helpfulness: Provide all necessary details in product descriptions (dimensions, materials, care instructions). Make it easy for customers to ask questions and receive prompt, friendly replies.
• •Foster a Sense of Community: Encourage customers to share their creations. Use user-generated content (with permission). Respond to comments and reviews personally and appreciatively.
• •Highlight Your Values: Subtly weave in your commitment to quality, customer satisfaction, and charitable giving in your communications. For 3D printed items, mentioning the eco-friendly materials reinforces a positive value.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more emojis on Instagram), the core tone (friendly, helpful, creative) and values should be evident everywhere, from your website to Etsy to social media responses.

Social Perception

Positive, Reliable, Creative & Unique, Trustworthy

Copy Examples

• •Facebook/Instagram Post (New Product - Holiday Cookie Cutters): Unleash your holiday creativity! 🎄✨ Our new [Holiday Theme] Cookie Cutter Set is here to make your baking and crafting extra special. Durable, adorable, and ready for your imaginative touch! Got questions? Just send us a message! #ShopAtStarlight #HolidayBaking #CraftyChristmas #CookieCutters #MadeWithLove
• •Product Description (Custom Cookie Cutter): Bring your vision to life! 💖 With our Custom 3D Printed Cookie Cutters, you design, we create. Perfect for personalized gifts, special occasion bakes, or branding your sweet treats. Made from eco-friendly PLA. Let's get baking! #CustomCookies #3DPrinted #BakeYourHeartOut #PersonalizedGifts #ShopAtStarlight
• •Website Banner (Highlighting Charity): Gifts that Give Back! ✨ Every purchase at ShopAtStarlight helps support special needs charities. Shop our unique decor, custom cookie cutters, and more – and make a difference with every order. #StarlightCares #ShopForACause #GiftsWithPurpose
• •Etsy Shop Announcement: Hello creative souls! 👋 We're thrilled you've stopped by ShopAtStarlight. We're passionate about crafting high-quality, unique 3D printed gifts and cookie cutters to spark your imagination. Have a custom request? We love bringing your ideas to life! Happy crafting! #EtsySeller #CustomGifts #3DPrinting #ShopSmall
• •Email to Newsletter (Promoting Crafting Supplies): Ready for a weekend of making? 🎨🍪 Dive into your next crafting adventure with our fun and durable splat cutters – perfect for clay, play-doh, or GIANT cookies! See what our customers are creating and get inspired! P.S. We love seeing your masterpieces – tag us @shop_at_starlight! #DIYCrafts #CreativeFun #WeekendProjects #ShopAtStarlightCreates