Brand Tone

Hopeful & Empowering, Appreciative & Grateful, Story-Driven & Personal, Ethical & Transparent, Positive & Uplifting

Brand Values

• •Restoration & Hope
• •Dignity & Empowerment
• •Holistic Care
• •Fair Trade & Ethical Practices
• •Community & Partnership
• •Quality & Beauty

Best Practices

• •Always Lead with Hope and Empowerment: Ensure all copy, from product descriptions to social media posts, carries an underlying message of positivity, strength, and the transformative power of the project.
• •Prioritize Storytelling: Continue to connect products with the artisans' journeys (while maintaining privacy and dignity). Use an Vd_QAo_6XkO3bMh5X7118_Gg1e500W622g1d3Vd_iG. This makes the mission tangible and personal.
• •Use Inclusive and Appreciative Language: Address customers as partners in the mission. Regularly express gratitude for their role in creating change. Avoid language that portrays women as mere victims, focusing instead on their resilience and potential.
• •Maintain Transparency: Clearly communicate the impact of purchases and the Fair Trade principles guiding the organization. This builds trust and reinforces the ethical values of the brand.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a website FAQ, or an email, the tone should remain consistently hopeful, empowering, and story-driven. Develop a simple style guide for anyone creating content.

Social Perception

Highly Positive, Trustworthy, High-Quality Products, Impactful

Copy Examples

• •Introducing the 'Radiance' Collection ✨ Each piece, handcrafted with hope by the incredible women at Starfish Project, tells a story of strength. Wear a symbol of empowerment and help light up a new path. Shop now and be part of her journey. #WearHopeGiveHope #StarfishProjectUK #EthicalJewellery #EmpoweringWomen
• •Because of you, Mai has not only learned jewelry making but is now training in graphic design, dreaming of a future she once thought impossible. Your purchase does more than adorn; it rebuilds. Discover the latest designs and support more Stories of Hope. [Link to shop]
• •The 'Courage' Necklace: A delicate silver chain holding a unique starfish charm, symbolizing resilience and new beginnings. Handmade by [Artisan's Name, if appropriate and with consent, or 'our talented artisans'], every purchase supports her journey to independence and provides access to vital holistic care. Wear it as a reminder of strength – hers and yours.
• •Every piece of Starfish Project jewelry carries a universe of stories. What does yours mean to you? Share a photo wearing your favorite piece and tell us why you chose to #WearHopeGiveHope. Let's fill this space with positivity and empowerment! #MyStarfishStory #CommunityOfHope
• •Did you know your Starfish Project UK order has a double impact? Not only are you supporting women in Asia reclaiming their lives, but our partnership with Treasure Seekers in Gloucester means your order is packed with care by adults with learning disabilities or mental health challenges, providing them with valuable opportunities right here in the UK. Together, we're creating ripples of positive change. [Link to learn more about Treasure Seekers]