Brand Tone

Artisanal & Appreciative, Community-Oriented & Welcoming, Authentic & Passionate, Ethically Conscious, Elegant & Unique

Brand Values

• •Artisanry & Craftsmanship: Promoting and preserving the work of individual designers and handcrafted techniques.
• •Community Support: Valuing local customers and artists, and contributing to the vibrant downtown Boulder atmosphere.
• •Ethical Sourcing & Empowerment: Supporting fair trade principles and empowering women artisans through the Women's Peace Collection.
• •Quality & Uniqueness: Offering high-quality, distinctive jewelry pieces that stand out.
• •Customer Connection: Building relationships with a mix of loyal local patrons and visiting tourists.
• •Passion for Jewelry: A genuine love for jewelry and its ability to enhance personal style and outlook.

Best Practices

• •Emphasize the Artisan: Always highlight the handcrafted nature of the jewelry and the skill of the designers. Use words like "artisan," "handcrafted," "designer," and "unique."
• •Tell a Story: Whether it's about a specific artist, a collection's inspiration, or the ethical sourcing of materials, storytelling creates connection and reinforces authenticity.
• •Use Warm and Inclusive Language: Reflect the community-oriented and welcoming vibe of the physical store. Address customers with appreciation.
• •Highlight Ethical Values: When relevant (especially for collections like the Women's Peace Collection), clearly communicate the brand's commitment to fair trade and empowerment.
• •Maintain a Tone of Passion and Authenticity: Let the genuine love for jewelry and craftsmanship shine through in the descriptions and communications. Avoid overly salesy or generic language.

Social Perception

Starfish Boulder is perceived as a valued local boutique in Boulder, known for its unique, handcrafted jewelry and support of artists. Customers and the community seem to appreciate its commitment to quality and the personal touch it brings to retail. The "Women's Peace Collection" likely adds a layer of positive perception, associating the brand with ethical practices and global support. It's seen as a place to find special, one-of-a-kind pieces, rather than mass-produced items. The transition to new ownership appears to have been smooth, with a commitment to upholding the store's original mission while also looking to broaden its appeal.

Copy Examples

• •Headline: Discover the Soul of Craftsmanship. Body: Each piece at Starfish Boulder tells a story, handcrafted by artisans who pour their passion into every detail. Find your unique treasure today. [Inspired by 2, 3] Call to Action: Explore Our Collections
• •Headline: Adorn Yourself with Purpose. Body: Our Women's Peace Collection features stunning, ethically sourced jewelry that empowers women artisans worldwide. Wear beauty that makes a difference. [Inspired by 13] Call to Action: Shop Fair Trade
• •Headline: Boulder's Hidden Gem for Jewelry Lovers. Body: For over a decade, Starfish Boulder has been a cornerstone of Pearl Street, connecting our community with unique designs from local and global artists. We’re grateful for your loyal support! [Inspired by 2] Call to Action: Visit Us Downtown
• •Headline: More Than Just Jewelry, It's a Statement. Body: From contemporary "Half Hoops" loved for their lightweight elegance to timeless gemstone pieces, find the perfect expression of your style at Starfish Boulder. [Inspired by 3, 21] Call to Action: Find Your Signature Piece
• •Headline: The Art of Giving: Unique Gifts, Handcrafted with Love. Body: Looking for something truly special? Our curated selection of artisan jewelry makes for unforgettable gifts that carry meaning and artistry. Call to Action: Browse Gift Ideas