Brand Tone

Friendly and Approachable, Sentimental and Memory-Focused, Quality-Conscious and Assuring, Helpful and Customer-Oriented

Brand Values

• •Quality and Durability
• •Preserving Memories
• •Customer Satisfaction
• •Family and Personal Connection
• •American Made (for many products) & Small Business

Best Practices

• •Always Emphasize Longevity and Quality: Use words like 'lasting,' 'durable,' 'generations,' 'timeless,' 'high-quality,' 'vibrant,' 'tear-proof,' 'fade-resistant' when describing products.
• •Connect to Emotion and Memories: Frame products as ways to cherish and celebrate life's special moments, family, and personal stories. Use storytelling and relatable scenarios.
• •Maintain a Friendly, Helpful Voice: Use welcoming language, address the customer directly (using 'you' and 'your'), and ensure calls to action are clear and encouraging. Offer support readily.
• •Highlight the 'Personalized' Aspect: Continuously remind customers that these aren't just products, but personalized creations that reflect their unique photos and sentiments.
• •Incorporate the Small, Women-Owned Business Angle (where appropriate): This can build trust and a sense of connection, particularly in 'About Us' sections or community-focused content. Showcasing the origin story adds authenticity.

Social Perception

Positive Perception of Product Quality (for specific lines), Appreciation for Personalization, Seen as a Gifting Destination, Mixed Broader Online Reviews, General Awareness in a Competitive Market

Copy Examples

• •Headline for a Holiday Promotion: 'Keep Holiday Memories Bright, Year After Year. Discover Our Durable, Fade-Resistant Photo Gifts!'
• •Social Media Post (Instagram): '📸✨ That perfect moment, beautifully preserved. Our customer, [Customer Name], turned a favorite family vacation snap into a stunning acrylic tabletop print! Swipe to see the glow. What memory will you bring to life? #CustomPhotoPrints #MakingMemoriesLast #PhotoGifts #FamilyTreasures'
• •Product Description Snippet (for MightyPrint™): 'Tired of flimsy paper posters? Our MightyPrint™ Wall Art is crafted from a unique, tear-proof, and gloriously vibrant material that’s built to share your story for generations. It’s more than a print; it’s a piece of your heart, made to last.'
• •About Us Section Excerpt: 'From our family to yours, Custom Photo Prints was born out of a simple wish: to hold onto precious moments, not just in our hearts, but in our homes. As a small, women-owned business, we pour care into every personalized creation, ensuring your memories are not only beautifully displayed but also stand the test of time.'
• •Email Subject Line for Cart Abandonment: 'Still Thinking About Those Memories? Let's Make Them Lasting Treasures!'