Tono de Marca

Joyful, Whimsical, and Personable

Valores de Marca

• •Originality & Creativity
• •Joy & Positivity
• •Community & Connection
• •Care & Quality

Mejores Prácticas

• •Lead with Joy: Frame all communication, from product descriptions to social media captions, around the core value of bringing joy and happiness to the customer. Use positive, uplifting, and cheerful language.
• •Emphasize "Hand-Drawn" and "Original": Consistently highlight that the artwork is original and created by the founders. This is a powerful selling point that builds brand authenticity and justifies value.
• •Be Personable and Use "We": Continue to write from the perspective of the "sister team." Using "we" and "us" reinforces the small business, human-centric feel and makes the brand more relatable than a faceless company.
• •Tell Micro-Stories: Each design has a potential story. Briefly explain the inspiration behind a character or a collection in social media posts to create a deeper connection between the product and the customer.
• •Engage with Questions and Encouragement: End captions with questions to encourage comments (e.g., "What should we draw next?") and use user-generated content to foster a sense of community. This aligns with their personable and community-focused values.

Percepción Social

Staree Co. is perceived as a charming and authentic small business. Customers and the local community view them as a creative and high-quality local brand worth supporting. The hand-drawn nature of their products is a significant point of appeal. Their presence at local art and cultural markets positions them as an integrated part of the Edmonton creative scene. By sharing behind-the-scenes content, the founders have built a transparent and trustworthy reputation. Their content feels genuine rather than overly corporate.

Ejemplos de Copy

• •Meet our newest sticker sheet! 🐾✨ Designed to add a little sparkle to your planner, journal, or laptop. Every character is hand-drawn with love by us, for you. Which one is your favorite? Let us know below! #StareeCo #JournalingCommunity #CuteStickers
• •Find Joy in the Little Things. ✨ Original art and stationery designed to make your everyday brighter. Shop our hand-drawn stickers and washi tapes.
• •Packing up this happy mail! 💌 So much love goes into every single order. Thank you for supporting our small, sister-run business! Hope these goodies bring a smile to your face! 😊 #PackingOrders #SmallBusiness #StickerShop #ASMR
• •Edmonton! ✨ Looking for the perfect gift or a treat for yourself? Staree Co. offers unique, locally designed stickers and stationery. Find us at the Tomo Arts Market this weekend or shop online anytime! #ShopLocalYEG #EdmontonMade #StareeCo
• •A little reminder that you are capable of amazing things. Our Dreamy Affirmations Sticker Sheet is perfect for adding a dose of positivity to your day. Each sticker is a little piece of joy, hand-drawn and printed on high-quality vinyl. Go on, decorate your world with kindness.