Brand Tone

Youthful & Trendy, Friendly & Approachable, Enthusiastic & Positive, Personal & Relatable, Visually Driven & Aesthetic-Focused

Brand Values

• •Style & Aesthetics
• •Quality & Functionality
• •Customer Connection & Community
• •Entrepreneurial Spirit & Passion
• •Positivity & Joy
• •Authenticity

Best Practices

• •Channel Allie's Voice: Continue to write copy as if Allie herself is speaking directly to the customer – personal, enthusiastic, and authentic. Use 'I' and 'we' to foster a sense of direct communication from the founder and the team.
• •Embrace Visual Language: Use descriptive, evocative words that appeal to the senses and highlight the aesthetic qualities of the products (e.g., 'vibrant,' 'sparkly,' 'sleek,' 'dreamy'). Pair with high-quality visuals consistently.
• •Stay Current & Conversational: Incorporate youthful, positive, and trendy language, including relevant emojis and popular slang (where appropriate and authentic). Keep the tone light, engaging, and easy to read.
• •Highlight the 'Why': Remind customers of the passion behind the brand and the small business journey. This reinforces the relatable and inspiring aspects of Stardust by Allie.
• •Encourage Interaction & UGC: Actively invite engagement in your copy by asking questions, prompting shares (e.g., 'Show us your #StardustHaul!'), and making customers feel like part of the 'Stardust Squad.'

Social Perception

Trendy & Desirable, Relatable & Inspiring Founder, Trustworthy & Reliable, Strong Community Feel, Good Value

Copy Examples

• •✨ Your Tech's Cutest Upgrade Awaits! ✨ Life’s too short for boring phone cases! Dive into Stardust by Allie and find a design that’s as unique and vibrant as YOU are. Style, protection, and a sprinkle of joy – guaranteed. 😉 #StardustStyle #TrendyTech #PhoneCaseLove
• •💖 From Our Small Biz to Your Hands 💖 Every Stardust by Allie piece is designed with passion and packed with care by our amazing team! Get ready to unbox your new fave accessory. Show us your #StardustHaul and spread the sparkle! ✨
• •Not Just a Case, It's a Whole Mood. ✌️ Match your vibe, your OOTD, your aesthetic. Stardust by Allie brings you accessories that don’t just protect – they EXPRESS. What’s your Stardust story today? 📱💖 #TechFashion #ExpressYourselfDaily #StardustVibes
• •Small Business, Big Dreams (and Sparkle!) 💫 So grateful for our amazing Stardust fam! 🥰 Every like, comment, and order helps our dream shine brighter. Thank you for being on this journey with us! #SupportSmallBiz #StardustJourney #CommunityLove
• •✨ Aesthetic Goals UNLOCKED! ✨ Obsessed with matching your tech to your entire vibe? We get it! 😉 Stardust by Allie delivers the trendiest designs that’ll have your setup looking Insta-worthy in seconds. #AccessoryGoals #AestheticMatch #StardustByAllie