Brand Tone

Elegant & Sophisticated, Free-spirited & Positive, Artistic & Unique, Approachable Luxury

Brand Values

• •Empowerment
• •Timelessness & Quality
• •Artistry & Originality
• •Inclusivity
• •Ethical Considerations

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., elegant, whimsical, empowering, artistic, adventurous), preferred vocabulary (e.g., "wanderlust," "timeless," "silhouette," "hand-painted"), and phrases to avoid. Share this with anyone creating content.
• •Emphasize Storytelling: Connect products back to the brand's core inspirations – travel, art, nature, and the designer's passion. This reinforces the "why" behind the brand.
• •Use Consistent Keywords: Integrate terms like "luxury resort wear," "silk," "unique prints," "timeless," "ethically made," and "flattering silhouettes" naturally across all platforms.
• •Visual & Textual Harmony: Ensure the copy on social media, website, and ads complements the brand's visual aesthetic (e.g., if images are dreamy and travel-focused, the copy should evoke similar feelings of escape and elegance).
• •Focus on Empowerment & Inclusivity: Continuously reiterate the message that Stardust is for every woman, designed to make her feel beautiful and confident, regardless of age or shape. Frame descriptions around how the garment makes the wearer *feel*.

Social Perception

Positive Association with Boutiques, Desirable & Unique, Focus on Occasion/Resort Wear, Limited Direct Customer Review Data

Copy Examples

• •Instagram Post (New Collection): "Lose yourself in the vibrant hues of our new 'Wanderlust Dreams' collection. Each hand-painted silk piece is a love letter to distant shores and sun-drenched days. Embrace your inner bohemian spirit. ✨ #StardustOfficial #LuxuryResortWear #SilkDress #TravelInStyle #EthicallyMade"
• •Website Banner (Homepage): "Stardust: Where timeless elegance meets a free spirit. Discover unique prints and flattering silhouettes designed to empower every woman."
• •Product Description (Dress): "The 'Amalfi Sunset' maxi dress flows with effortless grace. Crafted from the finest silk and adorned with an original Stardust print inspired by Italian coastal magic, it’s designed to make you feel as radiant as a golden hour glow. Perfect for those unforgettable evenings. #StardustStyle #UniquePrints #VacationOutfit"
• •Email Newsletter Subject: "Escape the Ordinary: Your First Look at Stardust's New Arrivals Is Here!"
• •About Us Snippet: "Inspired by a life of art and adventure, Stardust creates more than just clothing; we craft wearable stories. Each piece, with its unique, hand-painted print, is an invitation to embrace your most confident, free-spirited self."