Brand Tone

Pleasant, soothing, fresh, and personalized.

Brand Values

• •Personalization/Self-Expression
• •Enhanced Driving Experience
• •Freshness/Cleanliness

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality, and common words/phrases to use and avoid.
• •Understand Your Target Audience: Tailor your language and references to resonate with your ideal customers.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, or a Facebook post, the tone should feel familiar and aligned.
• •Maintain consistency in word choice, sentence structure.
• •Pay attention to details such as emoji use (if appropriate for the brand).

Social Perception

Enhances the driving experience by banishing unpleasant odors and creating a soothing ambiance. A focus on pleasant, long-lasting scents is key.

Copy Examples

• •Personalize your drive with our signature scents.
• •Transform your car into a haven of freshness.
• •Experience a more enjoyable ride with our long-lasting fragrances.
• •Create a soothing ambiance that reflects your unique style.
• •Banish unpleasant odors and embrace a cleaner, fresher car interior.