Brand Tone

Helpful & Informative, Engaging & Community-Oriented, Passionate & Enthusiastic, Professional yet Approachable

Brand Values

• •Quality and Style
• •Customer Service
• •Competitive Pricing
• •Collaboration & Partnership
• •Community Focus

Best Practices

• •Stay Enthusiastic and Passionate: Use vibrant language, emojis where appropriate (especially on social media), and express genuine excitement for dance and the products.
• •Be Helpful and Resourceful: Continue offering tips, suggestions (like song pairings), and insights that benefit dance schools and dancers, positioning the brand as a supportive partner.
• •Emphasize Quality and Style: Consistently highlight the design innovation, quality materials, and stylish nature of the costumes in product descriptions and promotional content.
• •Maintain a Professional yet Approachable Demeanor: While the primary audience is B2B (dance schools), ensure communication is friendly, accessible, and clear. Respond to inquiries promptly and professionally.
• •Showcase Community and Collaboration: Regularly feature collaborations with dancers and studios, share user-generated content (with permission), and foster a sense of community around the brand. Use "we" and "us" to create a connection.

Social Perception

Positive among Dancers/Studios, Seen as a Resource, Canadian Identity, Wholesale Focus

Copy Examples

• •✨ Shine brighter at your next comp! ✨ Our NEW collection just dropped, packed with stunning designs for every genre. Swipe to see @dancer_jane absolutely rocking our 'Azure Flame' lyrical costume! 🔥 Which piece is your new fave? Let us know below! 👇 #StardomDanceCostumes #NewCollection #DanceLife #CompetitionReady
• •Step into the Spotlight! Discover Stardom's 2025 Costume Collection – Innovative designs, exceptional quality, and the competitive wholesale prices your studio deserves. Explore now and let your dancers truly shine!
• •Hello [Studio Director Name]! Planning your recital or competition season? Stardom Dance Costumes is here to help! We offer the latest, most stylish designs at unbeatable wholesale prices. From breathtaking ballet to fierce hip hop, find the perfect look to tell your story. Browse our new catalog [link] or contact us for personalized assistance! We love to talk dance!
• •🇨🇦 Canadian Dance Studios, We've Got You Covered! Stardom Dance Costumes offers breathtaking, quality costumes for lyrical, jazz, acro & more! Get exceptional service & wholesale pricing. Visit stardomdancecostumes.com today to find your dancers' next showstopper! #DanceCostumesCanada #WholesaleDancewear
• •Unleash their passion in 'Midnight Bloom.' This contemporary costume features striking asymmetrical lines and a dynamic blend of textures, designed for ultimate expression and movement. Crafted for the standout performer. Available for wholesale studio orders.