Brand Tone

Hype-Driven, Confident, and Direct

Brand Values

• •Exclusivity & Scarcity
• •Community Engagement
• •Modern Aesthetics
• •Confidence

Best Practices

• •Lead with Confidence: Use declarative and bold statements. Avoid hesitant or overly descriptive language. The copy should sound as confident as the designs look.
• •Embrace Scarcity: Consistently use terms like "Limited," "Exclusive," "Gone Forever," and "Don't Miss Out" to drive urgency and reinforce the value of each drop.
• •Keep it Short and Punchy: In streetwear, the visual is king. Copy should be minimal, direct, and impactful. Use short sentences and strong verbs.
• •Engage, Don't Just Announce: Continue using questions, polls, and direct calls-to-action ("Rate this," "Tag a friend") to make the audience feel like part of an exclusive club.
• •Stay True to the Vernacular: Use language and hashtags that are authentic to the streetwear and fashion communities (e.g., #streetwear, #fashiontiktok, #fullzip). This shows the brand understands its culture.

Social Perception

An emerging, trend-focused streetwear label currently building its reputation from the ground up through social media hype.

Copy Examples

• •Engineered for the streets. The 'Void' Full-Zip lands Friday. Limited stock. Don't sleep.
• •Your rotation is missing this. Starborn delivers designs that stand out. Shop the latest collection before it’s gone.
• •Next drop: Chrome Belt or Blackout Belt? You decide. Vote now.
• •UNCOMPROMISING STREETWEAR. BUILT TO LAST. DESIGNED TO BE SEEN.
• •INSIDE: Your Exclusive Look at the Next Drop.