Brand Tone

Aspirational, technical, and community-focused

Brand Values

• •Quality and Performance
• •Innovation
• •Style and Self-Expression
• •Passion for Equestrianism

Best Practices

• •Always blend a technical feature with an emotional benefit (e.g., connect moisture-wicking to staying cool and focused).
• •Use equestrian-specific language to resonate with the target audience (e.g., "in the stirrup," "ride after ride").
• •Leverage user-generated content and community stories, featuring customers and sponsored riders to foster engagement.
• •Maintain a consistent voice across all platforms, ensuring core values of quality, performance, and style are always present.
• •Visually and textually emphasize quality cues (e.g., "Made in Italy," specific technical materials, detailed imagery).

Social Perception

STAPP is perceived as a leading brand for equestrian socks, known for its high quality, comfort, and innovative designs that blend technical performance with style. It also fosters a strong community connection within the equestrian world.

Copy Examples

• •Engineered for the Perfect Ride. Don't let your gear hold you back. STAPP socks are technically crafted with moisture-wicking fibers and a seamless, shock-absorbing footbed. Experience unparalleled comfort and stability in the stirrup, ride after ride.
• •Your Style. Your Ride. From classic checks to bold new colors, the STAPP collection is designed for riders who aren't afraid to stand out. Show your passion from head to toe. What does your #StappStyle say about you?
• •Join the STAPP Team. Every ride is a step forward. It's a journey shared by a community of passionate riders, from rising stars to seasoned champions. Gear up with the brand that supports your ambition. #StappHorse
• •Quality You Can Feel. Performance You Can Trust. Meticulously crafted in Italy, every pair of STAPP socks is a promise of durability and a perfect fit. Because when you're focused on your performance, the last thing you should worry about is your socks.
• •The Ultimate Riding Sock for All-Day Comfort. Featuring a comfortable cuff that stays up, a reinforced terrycloth foot for shock absorption, and a seamless toe to prevent irritation. Our innovative Deocell yarn keeps you fresh, so you can ride longer.